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Subject pool effects among the general population and students: a choice experiment example

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Listed:
  • James W. Mjelde
  • Alicia A. Israel Schwarzlose
  • Rebekka M. Dudensing
  • Yanhong Jin
  • Linda K. Cherrington
  • Junyi Chen

Abstract

Rising costs of conducting research coupled with limited budgets are forcing researchers to use samples of convenience. Students represent one such sample, but are students an appropriate population? The objective is to ascertain how students’ willingness to pay (WTP) differs from the general public’s WTP. Students and county residents are surveyed. Results suggest the study’s goal may determine if student responses are generalizable to the general population. The samples are similar in many characteristics, but WTP amounts vary. The student samples show some inconsistencies. If the goal is general behavioural inferences, the results provide support for the use of students. If the goal is to estimate specific WTPs for use in policy analysis, the use of students may not be advisable.

Suggested Citation

  • James W. Mjelde & Alicia A. Israel Schwarzlose & Rebekka M. Dudensing & Yanhong Jin & Linda K. Cherrington & Junyi Chen, 2016. "Subject pool effects among the general population and students: a choice experiment example," Applied Economics Letters, Taylor & Francis Journals, vol. 23(14), pages 1018-1021, September.
    • Handle: RePEc:taf:apeclt:v:23:y:2016:i:14:p:1018-1021
    DOI: 10.1080/13504851.2015.1128071
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    Cited by:

    1. Bassi, Ivana & Gori, Enrico & Iseppi, Luca, 2019. "Assessing environmental awareness towards protection of the Alps: a case study," Land Use Policy, Elsevier, vol. 87(C).
    2. Denise Peth & Oliver Mußhoff, 2020. "Comparing Compliance Behaviour of Students and Farmers. An Extra‐laboratory Experiment in the Context of Agri‐environmental Nudges in Germany," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 601-615, June.
    3. Aghakhani, Hamed & Main, Kelley J., 2019. "Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 206-214.
    4. Peth, Denise & Mußhoff, Oliver, 2018. "Comparing compliance behaviour of students and farmers: Implications for agricultural policy impact analysis," DARE Discussion Papers 1809, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    5. Luca Iseppi & Marcella Rizzo & Enrico Gori & Federico Nassivera & Ivana Bassi & Alessandro Scuderi, 2021. "Rasch Model for Assessing Propensity to Entomophagy," Sustainability, MDPI, vol. 13(8), pages 1-21, April.

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