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Why not sell lottery tickets in a pharmacy: on conflicting product features and consumer choice

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  • Daniel Mueller
  • Philipp Wichardt

Abstract

This article reports data from a questionnaire study indicating that in a consumer choice problem, additional choice options can cause a tangible disutility that people prefer to avoid if the additional options exhibit features that conflict with those of the old ones, for example, lottery tickets (gambling) and health-care products (health and reliability).

Suggested Citation

  • Daniel Mueller & Philipp Wichardt, 2011. "Why not sell lottery tickets in a pharmacy: on conflicting product features and consumer choice," Applied Economics Letters, Taylor & Francis Journals, vol. 18(15), pages 1491-1495.
    • Handle: RePEc:taf:apeclt:v:18:y:2011:i:15:p:1491-1495
    DOI: 10.1080/13504851.2010.543068
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    References listed on IDEAS

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    3. Daniel Kahneman & Richard H. Thaler, 2006. "Anomalies: Utility Maximization and Experienced Utility," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 221-234, Winter.
    4. Faruk Gul & Wolfgang Pesendorfer, 2001. "Temptation and Self-Control," Econometrica, Econometric Society, vol. 69(6), pages 1403-1435, November.
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