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Loss Aversion, Price and Quality

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  • Hugh Sibly

Abstract

The Spence model (1975) is extended so that customers’ utility depends on their disposition to the firm in addition to quantity and quality of the good consumed. Disposition is determined by customers’ perception of firm’s pricing and quality decisions, which perception is ‘reference dependent’. The profit maximising and efficient price and quality combinations are derived. Adjustment to a change in economic conditions may call for price rigidity, quality rigidity or both depending on the level of the reference price and quality

Suggested Citation

  • Hugh Sibly, 2004. "Loss Aversion, Price and Quality," Econometric Society 2004 Australasian Meetings 168, Econometric Society.
    • Handle: RePEc:ecm:ausm04:168
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    Cited by:

    1. Ahrens, Steffen & Pirschel, Inske & Snower, Dennis J., 2017. "A theory of price adjustment under loss aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 78-95.
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    3. Ahrens, Steffen & Hartmann, Matthias, 2014. "State-dependence vs. timedependence: An empirical multi-country investigation of price sluggishness," Kiel Working Papers 1907, Kiel Institute for the World Economy (IfW Kiel).
    4. Rosa Diaz, Isabel Maria & Rondán Cataluña, Francisco Javier, 2011. "Antecedentes da importância do preço nas decisões de compra," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 51(4), July.

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    More about this item

    Keywords

    Loss Aversion; monopoly pricing; quality;
    All these keywords.

    JEL classification:

    • D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly

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