IDEAS home Printed from https://ideas.repec.org/a/taf/apbizr/v29y2023i5p1349-1368.html
   My bibliography  Save this article

The international strategy for Korean pop music: what makes K-pop listed on Billboard Hot 100?

Author

Listed:
  • Hyeseon Hwang
  • Ingyu Oh
  • Paul Lopes

Abstract

Based on a sample of most popular 300 K-pop songs between 2009 and 2021, we investigate why only 44 of them were listed on Billboard Hot 100 despite K-pop’s global popularity in terms of YouTube viewing clicks, streaming revenues from digital music platforms and international album sales. In tandem with the failure to receive any Grammy award by BTS even as their six songs had eventually made to the top position on the Hot 100 chart, the symbolic capital of K-pop in the US music market is all but reticent. Using the bootstrapping method based on the Process macro model for serial mediation effects, we find that the K-pop idol system (or the production system in Korea) negatively mediates the correlation between creative outsourcing and the rankings of Billboard Hot 100 and Spotify. However, signing contracts with global music labels positively mediates the same correlation. We provide implications of these findings.

Suggested Citation

  • Hyeseon Hwang & Ingyu Oh & Paul Lopes, 2023. "The international strategy for Korean pop music: what makes K-pop listed on Billboard Hot 100?," Asia Pacific Business Review, Taylor & Francis Journals, vol. 29(5), pages 1349-1368, October.
    • Handle: RePEc:taf:apbizr:v:29:y:2023:i:5:p:1349-1368
    DOI: 10.1080/13602381.2023.2207412
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13602381.2023.2207412
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13602381.2023.2207412?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apbizr:v:29:y:2023:i:5:p:1349-1368. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FAPB20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.