IDEAS home Printed from https://ideas.repec.org/a/taf/apbizr/v29y2023i3p797-815.html
   My bibliography  Save this article

Generation Z job seekers in Vietnam: CSR-based employer attractiveness and job pursuit intention

Author

Listed:
  • Nguyen Ngoc Thang
  • Chris Rowley
  • Wolfgang Mayrhofer
  • Nguyen Thi Phuong Anh

Abstract

This study aims to advance our understanding of the effects of Generation Z job seekers’ attitudes towards corporate social responsibility (CSR) and initial job pursuit intention (JPI). A survey of 290 senior students in Vietnam shows that two of three aspects of Generation Z job seekers’ attitudes towards CSR (positive CSR assessment and CSR engagement) are positively related to JPI. In addition, the relationship between Generation Z job seekers’ attitudes towards CSR and JPI is mediated by CSR-based employer attractiveness. These findings suggest that including social and environmental issues into corporate strategy is a valuable approach for attracting Generation Z job seekers. We discuss the implications for theory and practice as well as the limitations and directions for future research, of these findings.

Suggested Citation

  • Nguyen Ngoc Thang & Chris Rowley & Wolfgang Mayrhofer & Nguyen Thi Phuong Anh, 2023. "Generation Z job seekers in Vietnam: CSR-based employer attractiveness and job pursuit intention," Asia Pacific Business Review, Taylor & Francis Journals, vol. 29(3), pages 797-815, May.
    • Handle: RePEc:taf:apbizr:v:29:y:2023:i:3:p:797-815
    DOI: 10.1080/13602381.2022.2058217
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13602381.2022.2058217
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13602381.2022.2058217?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apbizr:v:29:y:2023:i:3:p:797-815. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FAPB20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.