IDEAS home Printed from https://ideas.repec.org/a/taf/apbizr/v19y2013i1p32-52.html
   My bibliography  Save this article

Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers

Author

Listed:
  • Weiyue Wang
  • Hongwei He
  • Yan Li

Abstract

This study examines empirically how Chinese consumers evaluate and respond to foreign products made in Japan. Specifically, it examines the moderating effects of materialism and susceptibility to normative influence on the effects of country-specific animosity on willingness to buy foreign products. The results confirm that the effect of consumers' animosity is subject to both consumers' personal values (for example, materialism) and social influences (susceptibility to normative influence). In terms of willingness to buy foreign products, the negative effect of economic animosity is alleviated by consumers' materialism, whereas that of war animosity is strengthened by consumers' susceptibility to normative influence. In turn, evidence from this study suggests implications for marketing strategies in developing countries.

Suggested Citation

  • Weiyue Wang & Hongwei He & Yan Li, 2013. "Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers," Asia Pacific Business Review, Taylor & Francis Journals, vol. 19(1), pages 32-52, January.
    • Handle: RePEc:taf:apbizr:v:19:y:2013:i:1:p:32-52
    DOI: 10.1080/13602381.2011.640133
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13602381.2011.640133
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13602381.2011.640133?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    2. Beatriz DeQuero‐Navarro & Karine Aoun Barakat & Clifford J. Shultz & Rafael A. Araque‐Padilla & María Jose Montero‐Simó, 2022. "Consumer animosity and perceived cultural distance: Toward mutual well‐being for refugees and host countries," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1496-1524, December.
    3. Ricky Y. K. Chan & Piyush Sharma & Abdulaziz Alqahtani & Tak Yan Leung & Ashish Malik, 2024. "Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers’ Ethical Judgments," Journal of Business Ethics, Springer, vol. 191(4), pages 865-884, May.
    4. Kashmala Latif & Abdul Hameed Pitafi & Muhammad Yousaf Malik & Zara Latif, 2019. "Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products," SAGE Open, , vol. 9(3), pages 21582440198, August.
    5. Hoang, Hung Trong & Bich Ho, Khanh Ngoc & Tran, Trang P. & Le, Truc Quang, 2022. "The extension of animosity model of foreign product purchase: Does country of origin matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apbizr:v:19:y:2013:i:1:p:32-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FAPB20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.