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Playing the game of catching-up: global strategy building in a Chinese company

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  • Yi Zhu
  • Richard Lynch
  • Zhongqi Jin

Abstract

Despite growing interest in emerging Chinese multinational corporations (MNCs), most previous studies have focused on the strategic content and end results of their internationalization strategies. There has been little or no research on the process by which some Chinese companies are beginning to build integrated global strategies. The purpose of this contribution is to identify issues with regard to the benefits, difficulties, the learning process and the adaptation associated with companies arriving much later than their well-established competitors in the context of the global television manufacturing industry. This research adopts a qualitative approach to examine the way that the Chinese company, TCL, has attempted to build a global strategy behind such rivals as Samsung and Panasonic over a period of 10 years. The findings show that a catch-up company may struggle to obtain the benefits of an integrated global strategy and may face greater difficulties than the existing players, particularly in learning to adjust to the company's new strategic direction. However, latecomers experience shorter learning processes than their well-established rivals, facilitated by advances in technology and by a better understanding of the globalization process. The evidence suggests that the development of existing resources, the learning of new skills and innovation by such companies will be important in the game of catch-up.

Suggested Citation

  • Yi Zhu & Richard Lynch & Zhongqi Jin, 2011. "Playing the game of catching-up: global strategy building in a Chinese company," Asia Pacific Business Review, Taylor & Francis Journals, vol. 17(4), pages 511-533, October.
  • Handle: RePEc:taf:apbizr:v:17:y:2011:i:4:p:511-533
    DOI: 10.1080/13602380903549781
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    Cited by:

    1. Mazé, Dominique & Chailan, Claude, 2021. "A South-South perspective on emerging economy companies and institutional coevolution: An empirical study of Chinese multinationals in Africa," International Business Review, Elsevier, vol. 30(4).
    2. Cao, Lanlan & Navare, Jyoti & Jin, Zhongqi, 2018. "Business model innovation: How the international retailers rebuild their core business logic in a new host country," International Business Review, Elsevier, vol. 27(3), pages 543-562.
    3. Lynch, Richard & Jin, Zhongqi, 2016. "Knowledge and innovation in emerging market multinationals: The expansion paradox," Journal of Business Research, Elsevier, vol. 69(5), pages 1593-1597.
    4. Eduardo Duque‐Grisales & Javier Aguilera‐Caracuel & Jaime Guerrero‐Villegas & Encarnación García‐Sánchez, 2020. "Does green innovation affect the financial performance of Multilatinas? The moderating role of ISO 14001 and R&D investment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3286-3302, December.
    5. Richard Lynch, 2019. "Towards an Innovation Link between Dynamic Capabilities and Sustainability Strategy: Options for Emerging Market Companies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-12, June.

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