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The antecedents and consequences of commitment in bank--corporate relationships: evidence from the Chinese banking market

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  • Xin Guo
  • Angus Duff
  • Mario Hair

Abstract

This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers ( N = 259) in China. Results provide evidence for the existence of a number of antecedents and consequences of commitment in bank--corporate relationships. Notably, service quality is found to be a significant antecedent of affective commitment, which in turn leads to cooperation and continuance intentions. Implications for bank management are discussed along with avenues for future research.

Suggested Citation

  • Xin Guo & Angus Duff & Mario Hair, 2010. "The antecedents and consequences of commitment in bank--corporate relationships: evidence from the Chinese banking market," Asia Pacific Business Review, Taylor & Francis Journals, vol. 16(3), pages 395-416, July.
    • Handle: RePEc:taf:apbizr:v:16:y:2010:i:3:p:395-416
    DOI: 10.1080/13602380903080357
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    Cited by:

    1. Magnus Olsén Hammarfjord & Tommy Roxenhall, 2017. "The Relationships Between Network Commitment, Antecedents, And Innovation In Strategic Innovation Networks," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-36, May.

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