IDEAS home Printed from https://ideas.repec.org/a/ssi/jouird/v2y2020i1p480-497.html
   My bibliography  Save this article

Strategic communication for women entrepreneurs: a case study of India

Author

Listed:
  • Maharaja Thandabhani

    (TIPS School of Management, India)

Abstract

Small and Medium Enterprises (SMEs) play a significant role in all economies and are key agents of employment, innovation and growth. Strategic communication is something different from normal communication as it involves with certain intelligent way of communicating the clients and counter parts. The implications of future of small industries, globalization, performance, perspectives and challenges would insist on prompt and prudent way of communicating and are to be confronted by women entrepreneurs. To crack the challenges and overcome the negative impacts of communication successfully, strategic communication becomes a vital part of business and entrepreneurs should familiarize such type of business communication for better decision-making in all functional areas of business. If information asymmetry exists, clients may respond by negatively leading to miscommunication or misinterpretation which will have bad effects on organization and business negotiations. The concept and source of communication should be adapted to have more clarity and transparency to make the receiver understand the information and message so as to make him/her respond appropriately. The consequence of inappropriate communication, or weak communication would exhaust the time and energy of the receiver leading to refusal of the clients or business partners. The fact is that most of the entrepreneurs from small and medium industries in India have not developed adequate expertise in strategic communication which may create setbacks in their business performances. This article analyses the profiles of the SME women entrepreneurs and their perception and expectation on strategic communication and their strategic communication components which are analyzed to derive the results.

Suggested Citation

  • Maharaja Thandabhani, 2020. "Strategic communication for women entrepreneurs: a case study of India," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(1), pages 480-497, March.
    • Handle: RePEc:ssi:jouird:v:2:y:2020:i:1:p:480-497
    DOI: 10.9770/ird.2020.2.1(7)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/ird/uploads/articles/5/Thandabhani_Strategic_communication_for_women_entrepreneurs_a_case_study_of_India.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/ird/article/33
    Download Restriction: no
    File URL: https://libkey.io/10.9770/ird.2020.2.1(7)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fahim Akhter, 2017. "Unlocking digital entrepreneurship through technical business process," Post-Print hal-01724064, HAL.
    2. Fahim Akhter, 2017. "Unlocking digital entrepreneurship through technical business process," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 36-42, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rafael Ravina-Ripoll & María-José Foncubierta-Rodríguez & Eduardo Ahumada-Tello & Luis Bayardo Tobar-Pesantez, 2021. "Does Entrepreneurship Make You Happier? A Comparative Analysis between Entrepreneurs and Wage Earners," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    2. Minimol M C, 2020. "Women entrepreneurship in Coastal Kerala: role of self help groups in developing a sustainable community," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3426-3437, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:mth:ijmis8:v:4:y:2019:i:1:p:1-19 is not listed on IDEAS
    2. Yáñez-Valdés, Claudia & Guerrero, Maribel & Barros-Celume, Sebastián & Ibáñez, María J., 2023. "Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    3. Maharaja Thandabhani, 2020. "Strategic communication for women entrepreneurs: a case study of India," Post-Print hal-02569369, HAL.
    4. Majid Ziaei Nafchi & Hana Mohelská, 2018. "Effects of Industry 4.0 on the Labor Markets of Iran and Japan," Economies, MDPI, vol. 6(3), pages 1-13, July.
    5. Khan Muhammad Asif, 2022. "Universities’ Involvement in Promoting Digital Entrepreneurship and Future Digital Entrepreneurship Opportunities through Digital Technologies in Indonesia," Journal of Intercultural Management, Sciendo, vol. 14(4), pages 39-59, December.
    6. Catarina Fernandes & Rui Pires & Maria-Ceu Gaspar Alves, 2022. "Digital Entrepreneurship and Sustainability: The State of the Art and Research Agenda," Economies, MDPI, vol. 11(1), pages 1-15, December.

    More about this item

    Keywords

    strategic communication; women entrepreneurs; communication components; small medium enterprises;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouird:v:2:y:2020:i:1:p:480-497. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.