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Factors influencing the intention behind mobile wallet adoption: perceptions of university students

Author

Listed:
  • Wasef Mater

    (University of Petra, Jordan)

  • Nasim Matar

    (University of Petra, Jordan)

  • Omar A. Alismaiel

    (King Faisal University, Saudi Arabia)

  • Moteeb A. Al Moteri

    (King Saud University, Saudi Arabia)

  • Ibrahim Youssef Al Youssef

    (King Faisal University, Saudi Arabia)

  • Waleed Mugahed Al-Rahmi

    (Universiti Teknologi Malaysia, Malaysia)

Abstract

The desire of students towards adopting the mobile wallet technology can be affected by various factors. The exploration of these factors and the discussion of the future uses of this technology among university students are the targets of this study. The conceptual model employs the unified theory of acceptance and use of technology besides the self-efficacy construct in this research. Primary data was collected online by surveying 389 university students. The model was subsequently validated by employing the structural equation model. From the results obtained, the intention of students in the utilization of mobile wallet technology are largely affected by trust, self-efficacy, facilitating conditions (FC), hedonic motivation (HM), effort expectation (EE), performance expectation (PE), social influence (SI) and price value (PV). This research’s findings highlight the most significant factors in determining the intention behind mobile wallet technology utilization. The developed model is an appropriate research model to explore mobile wallet technology among students. This model focuses on students from private universities, which may limit its universality. The results of this analysis can benefit multiple institutions that use mobile wallet technology as a part of their services, such as banks, financial organizations and mobile payment system suppliers. Factors influencing customers’ intention behind adopting the latest technology-related services in developing countries are not sufficiently reported in the literature. This research paper can be considered the first to examine the intention behind the utilization of mobile wallets in developing countries.

Suggested Citation

  • Wasef Mater & Nasim Matar & Omar A. Alismaiel & Moteeb A. Al Moteri & Ibrahim Youssef Al Youssef & Waleed Mugahed Al-Rahmi, 2021. "Factors influencing the intention behind mobile wallet adoption: perceptions of university students," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 447-461, September.
    • Handle: RePEc:ssi:jouesi:v:9:y:2021:i:1:p:447-461
    DOI: 10.9770/jesi.2021.9.1(28)
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    References listed on IDEAS

    as
    1. Komlan Gbongli & Yongan Xu & Komi Mawugbe Amedjonekou, 2019. "Extended Technology Acceptance Model to Predict Mobile-Based Money Acceptance and Sustainability: A Multi-Analytical Structural Equation Modeling and Neural Network Approach," Sustainability, MDPI, vol. 11(13), pages 1-33, July.
    2. Nicole Koenig-Lewis & Morgan Marquet & Adrian Palmer & Anita Lifen Zhao, 2015. "Enjoyment and social influence: predicting mobile payment adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 35(10), pages 537-554, July.
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    More about this item

    Keywords

    mobile wallet; unified theory of acceptance and use of technology; self-efficacy; customer intention; structural equation modeling;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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