IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v7y2020i3p1632-1652.html
   My bibliography  Save this article

Evaluation of escape room competitive position in Polish macro regions with 2d and 1d strategic group maps

Author

Listed:
  • Marzena Wójcik-Augustyniak

    (Siedlce University of Natural Sciences and Humanities, Poland)

  • Ewa Multan

    (Siedlce University of Natural Sciences and Humanities, Poland)

Abstract

For the purpose of this article a strategic analysis of the escape room sector in Poland has been carried out for the first time, using new variants of strategic group maps. The aim of the paper is to test the technique of multi-sector 2D (two-dimensional) strategic group maps and a new version of 1D (one-dimensional) strategic group maps for the analysis and evaluation of the competitive position of selected escape rooms in Polish macro regions in 2018. In addition, the paper proposes procedures for the development of new variants of strategic group maps, as well as recommendations to escape room owners and investors in particular parts of Poland. The main scientific problem of the article is to investigate to what extent new variants of strategic group maps can be applied in strategic analysis. The hypothesis assumes that 2D (two-dimensional) and 1D (one-dimensional) strategic group maps can have various applications in strategic analysis. The conclusions of the research conducted with the use of multi-sector 2D strategic group maps contain a partial evaluation, both horizontal and vertical, of the competitive position of escape rooms. Elements of differentiation strategy of an escape room, such as the minimum price for a room, its ranking in Lockme.pl, and the game difficulty level is taken into account. Using 1D strategic group maps the research makes it possible to evaluate the situation in escape rooms in Poland by their key stakeholders, i.e. owners and clients. 1D strategic group maps included in this paper present differences and similarities between the owners’ and clients’ opinions about the difficulty level of escape rooms. The recognition of the existence of those differences or similarities, whether the views converge or diverge, helps in the decision-making concerning future strategies.

Suggested Citation

  • Marzena Wójcik-Augustyniak & Ewa Multan, 2020. "Evaluation of escape room competitive position in Polish macro regions with 2d and 1d strategic group maps," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 1632-1652, March.
    • Handle: RePEc:ssi:jouesi:v:7:y:2020:i:3:p:1632-1652
    DOI: 10.9770/jesi.2020.7.3(14)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/27/Wojcik-Augustyniak_Evaluation_of_escape_room_competitive_position_in_Polish_macro_regions_with_2d_and_1d_strategic_group_maps.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/480
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2020.7.3(14)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jean-Pierre Jeannet & Hein Schreuder, 2015. "From Coal to Biotech," Springer Books, Springer, edition 127, number 978-3-662-46299-7, June.
    2. Karel Cool & Ingemar Dierickx, 1993. "Abstract," Strategic Management Journal, Wiley Blackwell, vol. 14(1), pages 47-59, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper 100678, University Library of Munich, Germany.
    2. Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 45-50.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hałaj, Grzegorz & Żochowski, Dawid, 2006. "Strategic groups in Polish banking sector and financial stability," MPRA Paper 326, University Library of Munich, Germany.
    2. Juan Alcácer & Wilbur Chung & Ashton Hawk & Gonçalo Pacheco-de-Almeida, 2018. "Applying Random Coefficient Models to Strategy Research: Identifying and Exploring Firm Heterogeneous Effects," Strategy Science, INFORMS, vol. 3(3), pages 533-553, September.
    3. Ángela González-Moreno & Francisco Sáez-Martínez, 2008. "Rivalry and strategic groups: what makes a company a rival?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(3), pages 261-285, August.
    4. Heidi M. J. Bertels & Murad Mithani & Siwei Zhu & Peter A. Koen, 2019. "Corporate Champions Of Early-Stage Project Proposals And The Institutionalisation Of Organisational Inertia," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-30, May.
    5. Galdeano-Gómez, Emilio & Céspedes-Lorente, José, 2008. "Environmental spillover effects on firm productivity and efficiency: An analysis of agri-food business in Southeast Spain," Ecological Economics, Elsevier, vol. 67(1), pages 131-139, August.
    6. Rajnandan Patnaik, 2015. "Capability vs Competency: A Case of Vishpala Prosthetics," Proceedings of International Academic Conferences 2704028, International Institute of Social and Economic Sciences.
    7. Yamawaki, Hideki, 2002. "Price reactions to new competition: A study of US luxury car market, 1986-1997," International Journal of Industrial Organization, Elsevier, vol. 20(1), pages 19-39, January.
    8. Barker, Jordan M. & Gibson, Andrew R. & Hofer, Adriana R. & Hofer, Christian & Moussaoui, Issam & Scott, Marc A., 2021. "A competitive dynamics perspective on the diversification of third-party logistics providers’ service portfolios," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 146(C).
    9. Angelo Kenneth S. Romasanta & Peter Sijde & Jacqueline Muijlwijk-Koezen, 2020. "Innovation in pharmaceutical R&D: mapping the research landscape," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(3), pages 1801-1832, December.
    10. Li, Xu, 2024. "When firms may benefit from sticking with an old technology," LSE Research Online Documents on Economics 120131, London School of Economics and Political Science, LSE Library.
    11. Sudharshan, Devanathan & Furrer, Olivier & Arakoni, Ramesh A., 2013. "Robust Imitation Strategies," FSES Working Papers 446, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    12. Wang, I. Kim & Seidle, Russell, 2017. "The degree of technological innovation: A demand heterogeneity perspective," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 166-177.
    13. Hooijen, Inge & Cörvers, Frank, 2020. "Living preferences of STEM workers in a high-tech business park of a peripheral region," ROA Research Memorandum 007, Maastricht University, Research Centre for Education and the Labour Market (ROA).
    14. Robert R. Wiggins & Timothy W. Ruefli, 2002. "Sustained Competitive Advantage: Temporal Dynamics and the Incidence and Persistence of Superior Economic Performance," Organization Science, INFORMS, vol. 13(1), pages 81-105, February.
    15. Covin, Jeffrey G. & Slevin, Dennis P. & Heeley, Michael B., 2001. "Strategic decision making in an intuitive vs. technocratic mode: structural and environmental considerations," Journal of Business Research, Elsevier, vol. 52(1), pages 51-67, April.
    16. Zucchini, Leon & Kretschmer, Tobias, 2011. "Competitive Pressure: Competitive Dynamics as Reactions to Multiple Rivals," Discussion Papers in Business Administration 12308, University of Munich, Munich School of Management.
    17. Zuniga-Vicente, Jose Angel & de la Fuente-Sabate, Juan Manuel & Suarez Gonzalez, Isabel, 2004. "Dynamics of the strategic group membership-performance linkage in rapidly changing environments," Journal of Business Research, Elsevier, vol. 57(12), pages 1378-1390, December.
    18. Perri, Alessandra & Andersson, Ulf & Nell, Phillip C. & Santangelo, Grazia D., 2013. "Balancing the trade-off between learning prospects and spillover risks: MNC subsidiaries’ vertical linkage patterns in developed countries," Journal of World Business, Elsevier, vol. 48(4), pages 503-514.
    19. Rajnandan Patnaik, 2017. "Value Creation vs Value Appropriation: Network Externalities for Auto-Dipper," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 53-59, July.
    20. Kazan, Erol & Tan, Chee-Wee & Lim, Eric T.K & Sørensen, Carsten & Damsgaard, Jan, 2018. "Disentangling digital platform competition: the case of UK mobile payment platforms," LSE Research Online Documents on Economics 86345, London School of Economics and Political Science, LSE Library.

    More about this item

    Keywords

    escape rooms; macro-regions (NUTS1); strategic analysis; 2D strategic group maps; 1D strategic group maps; stakeholders;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:7:y:2020:i:3:p:1632-1652. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.