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Sustainability of organization performance via management techniques

Author

Listed:
  • Vladimír Kubeš

    (University of Chemistry and Technology in Prague, Czech Republic)

  • Jan Rančák

    (University of Chemistry and Technology in Prague, Czech Republic)

Abstract

The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones.

Suggested Citation

  • Vladimír Kubeš & Jan Rančák, 2018. "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(4), pages 1031-1042, June.
    • Handle: RePEc:ssi:jouesi:v:5:y:2018:i:4:p:1031-1042
    DOI: 10.9770/jesi.2018.5.4(23)
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    Citations

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    Cited by:

    1. Ladislav MURA & Dominika VLACSEKOVÁ, 2018. "Motivation Of Public Employees: Case Study Of Slovak Teaching And Professional Staf," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 67-80, December.

    More about this item

    Keywords

    sustainability of performance; management; customer relationship management; furniture market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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