Research on employee success, performance, and satisfaction in the Bulgarian IT industry

In the heart of Bulgaria’s booming IT industry, a hidden blueprint for success is emerging. Sustaining competitive advantage requires a nuanced understanding of the factors that drive employee performance, satisfaction, and retention. This study investigates how different elements of the job requirements influence workforce dynamics among IT professionals in both technical and managerial roles. Through a comprehensive quantitative survey, this research examines the impacts on achievements, performance, and role fulfilment, revealing that Bulgarian IT employees prioritise balanced workdays, defined advancement pathways, and compensations that respect their talent. Matching quality standards with a solid people-centred focus optimise productivity, while career development opportunities partially offset the need for higher compensation, enhancing overall satisfaction. The findings offer actionable recommendations for human resource strategies uniquely suited to Bulgaria's IT sector. To foster a thriving workforce, IT firms are advised to invest in initiatives supporting work-life balance, structured career development, and employee recognition, strengthening engagement and satisfaction. By addressing the distinct needs of Bulgaria’s IT professionals, this research enriches the discourse on human resource management in technology sectors, proposing a framework that empowers organisations to cultivate a resilient, motivated workforce. This approach ensures that Bulgaria’s IT industry remains well-positioned to thrive within the fast-evolving, high-demand global market, ultimately contributing to sustainable sectoral growth and innovation.