IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v11y2024i4p135-153.html
   My bibliography  Save this article

Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

Author

Listed:
  • Małgorzata Łęgowik-Małolepsza

    (Częstochowa University of Technology, Poland)

  • Jaroslav Kollmann

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • Jaroslav Kollmann

    (University of Žilina, Slovakia)

  • Daniel Chamrada

    (Institute of Technology and Business in České Budějovice, Czech Republic)

  • Daniel Chamrada

    (University of Žilina, Slovakia)

Abstract

This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices.

Suggested Citation

  • Małgorzata Łęgowik-Małolepsza & Jaroslav Kollmann & Jaroslav Kollmann & Daniel Chamrada & Daniel Chamrada, 2024. "Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 135-153, June.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:135-153
    DOI: 10.9770/jesi.2024.11.4(9)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/44/Legowik-Malolepsza_Ecomarketing_and_the_competitive_strategy_of_enterprises__review_of_the_research_results_of_energy_companies.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1196
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2024.11.4(9)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Namita Rajput & Urvashi Sharma & Baljeet Kaur & Prabha Rani & Korakod Tongkachok & Venkata Harshavardhan Reddy Dornadula, 2022. "Current global green marketing standard: changing market and company branding," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(1), pages 727-735, March.
    2. Yi Dong, 2023. "Philosophical Research on Enterprise Innovation Ecology Based on a Human–Computer Interaction Mental Model," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Manuela Tvaronavičienė, 2024. "The Transition towards Renewable Energy: The Challenge of Sustainable Resource Management for a Circular Economy," Energies, MDPI, vol. 17(17), pages 1-9, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ghazinoory, Sepehr & Nasri, Shohreh & Afshari-Mofrad, Masoud & Taghizadeh Moghadam, Negin, 2023. "National Innovation Biome (NIB): A novel conceptualization for innovation development at the national level," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    2. Kristia Kristia & Sándor Kovács & Zoltán Bács & Mohammad Fazle Rabbi, 2023. "A Bibliometric Analysis of Sustainable Food Consumption: Historical Evolution, Dominant Topics and Trends," Sustainability, MDPI, vol. 15(11), pages 1-24, June.
    3. Irshad Hussain Sarki & Raheela Haque & Asif Mahmood & Muhammad Noman Yaseen & Muhammad Sufyan Khawar & Asad Qayoom & Saif Ur Rehman, 2023. "Factors Influencing Green Purchase Intention: A Mediation Moderation Study," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 652-664.
    4. Reza Aghlmand & Mohammad Gheibi & Amir Takhtravan & Zahra Kian, 2022. "Implementation of green marketing frameworks based on conceptual system designing by integration of PESTLE, classical Delphi and MCDM modeling," SN Business & Economics, Springer, vol. 2(8), pages 1-33, August.

    More about this item

    Keywords

    eco-marketing; competitive strategies; energy companies; company's costs;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:11:y:2024:i:4:p:135-153. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.