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The mobile economy: effect of the mobile computing devices on entrepreneurship in Latvia

Author

Listed:
  • Olga Lavrinenko

    (Daugavpils University, Latvia)

  • Alina Danileviča

    (Daugavpils University, Latvia)

  • Ilona Jermalonoka

    (Daugavpils University, Latvia)

  • Oksana Ruža

    (Daugavpils University, Latvia)

  • Marija Sprūde

    (Daugavpils University, Latvia)

Abstract

The article aims to establish the impact of the use of mobile devices on business success in Latvia. The authors consider income of the enterprise for the last year, volume of sold products/services, volume of exported products/services, profitability of the enterprise for the last year, as well as a change in the market share of the enterprise for the last year as variables for business success. Despite the fact that the market share of mobile devices in Latvia comprises only 38.43%, the authors determined a weak linear relationship between variables for business success and the majority of different mobile technologies used on mobile devices. The authors study such mobile technologies as mobile access to e-mail, mobile version of the website, messenger groups for solving business tasks, SMS marketing, mobile access to company resources, advertising, management of production processes, payments of company bills from a mobile phone, equipment of a company transport system with location data transmission systems, and a company’s mobile application. The authors come to the conclusion that entrepreneurs underestimate both the use of a mobile version of the website and augmented reality technologies.

Suggested Citation

  • Olga Lavrinenko & Alina Danileviča & Ilona Jermalonoka & Oksana Ruža & Marija Sprūde, 2024. "The mobile economy: effect of the mobile computing devices on entrepreneurship in Latvia," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(3), pages 335-347, March.
    • Handle: RePEc:ssi:jouesi:v:11:y:2024:i:3:p:335-347
    DOI: 10.9770/jesi.2024.11.3(23)
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    More about this item

    Keywords

    mobile computing devices; entrepreneurship; Latvia;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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