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Senior tourism from the point of view of customers' preferences

Author

Listed:
  • Viera Papcunová

    (Constantine the Philosopher University in Nitra, Slovakia)

  • Viera Papcunová

    (Masaryk University, Czech Republic)

  • Michal Levický

    (Constantine the Philosopher University in Nitra, Slovakia)

  • Jarmila Hudáková

    (Constantine the Philosopher University in Nitra, Slovakia)

  • Alexandra Gelnická

    (Constantine the Philosopher University in Nitra, Slovakia)

Abstract

The ageing of the population has brought the concept of the silver economy to the economy and senior tourism to the tourism. This paper aims to evaluate seniors' preferences for tourism based on selected indicators in the context of various socio-economic characteristics. The perception of senior tourism was analysed based on a questionnaire survey. At the same time, we tested hypotheses regarding the relationship between seniors' socio-economic characteristics and travel preferences. Our research has shown that most seniors travel for relaxation, for health, i.e. visiting a spa or wellness centre, for culture or tourist activities. Less significant reasons for seniors to travel were to visit relatives, religion, shopping, social interaction, dining or business travel. Hypothesis testing revealed that men and women perceived length of stay, price of stay, discounts on visit, or motive or type of accommodation equally when planning a holiday. However, women plan holidays with more time in advance than men. Similar results were obtained by testing selected indicators in the context of respondents' place of residence - urban and rural. We did not observe any differences in holiday planning across age groups of respondents.

Suggested Citation

  • Viera Papcunová & Viera Papcunová & Michal Levický & Jarmila Hudáková & Alexandra Gelnická, 2023. "Senior tourism from the point of view of customers' preferences," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 199-214, December.
    • Handle: RePEc:ssi:jouesi:v:11:y:2023:i:2:p:199-214
    DOI: 10.9770/jesi.2023.11.2(14)
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    References listed on IDEAS

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    1. Elisa Alén & Nieves Losada & Pablo de Carlos, 2017. "Profiling the segments of senior tourists throughout motivation and travel characteristics," Current Issues in Tourism, Taylor & Francis Journals, vol. 20(14), pages 1454-1469, October.
    2. Diekmann, Anya & Vincent, Martin & Bauthier, Isabelle, 2020. "The holiday practices of seniors and their implications for social tourism: A Wallonian perspective," Annals of Tourism Research, Elsevier, vol. 85(C).
    3. Peter Markoviè & František Pollák & Roman Vavrek & Yaroslava Kostiuk, 2022. "Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 70(4), pages 368-389, April.
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    More about this item

    Keywords

    senior tourism; population ageing; customer’s preferences;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination

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