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Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market

Author

Listed:
  • Peter Markoviè

    (University of Economics in Bratislava, Faculty of Business Management, Department of Business Finance)

  • František Pollák

    (Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management)

  • Roman Vavrek

    (Technical University of Ostrava, Faculty of Economics, Department of Public Economics)

  • Yaroslava Kostiuk

    (Institute of Technology and Business in Èeské Budìjovice, Faculty of Corporate Strategy, Department of Management)

Abstract

The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representatives of the e-commerce industry. During both pandemic waves B2C and C2B interactions of a sample of more than half a million customers in the Facebook social network environment were systematically recorded. Subsequently, the data were compared with the reference period one year after the historically first lockdown. The results suggest that during the pandemic, customers switched into completely new patterns of consumer behaviour aimed at maximizing benefits. However, as the pandemic progressed, these patterns combined with the pre-pandemic standard behaviour and created a new, relatively stable evolving trend. This economically significant trend must be considered in business practice.

Suggested Citation

  • Peter Markoviè & František Pollák & Roman Vavrek & Yaroslava Kostiuk, 2022. "Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market," Journal of Economics / Ekonomicky casopis, Institute of Economic Research, Slovak Academy of Sciences, vol. 70(4), pages 368-389, April.
    • Handle: RePEc:sav:journl:v:70:y:2022:i:4:p:368-389
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    References listed on IDEAS

    as
    1. Shusong Ba & Haifeng Bai, 2020. "Covid-19 pandemic as an accelerator of economic transition and financial innovation in China," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 18(4), pages 341-348, October.
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    Cited by:

    1. Yanlai Li & Zifan Shen & Cuiming Zhao & Kwai-Sang Chin & Xuwei Lang, 2024. "Understanding Customer Opinion Change on Fresh Food E-Commerce Products and Services—Comparative Analysis before and during COVID-19 Pandemic," Sustainability, MDPI, vol. 16(7), pages 1-22, March.
    2. Viera Papcunová & Viera Papcunová & Michal Levický & Jarmila Hudáková & Alexandra Gelnická, 2023. "Senior tourism from the point of view of customers' preferences," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 199-214, December.

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    More about this item

    Keywords

    COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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