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The Role of Internet in Successful Marketing in Tourism Organizations

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  • Fatos UKAJ

    (Economic Faculty Prishtina University Republic of Kosovo)

Abstract

Tourism has been dealt with continuously since the earliest times This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now Various tourist destinations need to be introduced to the wider public Therefore a range of information needs to be distributed to the public by agencies tourism operators and other participants in tourist activities The use of the internet has become a daily routine guiding tourism organizations marketing including hospitality and tourism oriented towards meeting the demands of tourists and clients in general By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality this paper focuses on its role and importance in the tourism business The use of internet technology in hotel marketing activities was also analyzed

Suggested Citation

  • Fatos UKAJ, 2018. "The Role of Internet in Successful Marketing in Tourism Organizations," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(5), pages 1071-1076.
    • Handle: RePEc:srs:jemt00:v:9:y:2018:i:5:p:1071-1076
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    Cited by:

    1. Fatos Ukaj & Husnija Bibuljica, 2019. "Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 8, March.

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