IDEAS home Printed from https://ideas.repec.org/a/bjz/ajisjr/1761.html
   My bibliography  Save this article

Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo

Author

Listed:
  • Fatos Ukaj
  • Husnija Bibuljica

Abstract

Based on observation, enterprises are an economic organization established to make a profit. On the other hand, marketers are responsible for ensuring customer’s satisfaction. This is done firstly by increasing the growth of sales which will bring good business results. To reconcile these two approaches, we have to distinguish what entrepreneurs that run SMEs do. The environment has a significant influence on the development of SMEs. Furthermore, we consider the Legal issues and Legislation as the main factor that will let SMEs satisfy customer needs and generate profits. Also, we conducted field research where we used survey questionnaire as an instrument for data collection. Based on the findings of this study, we drew out conclusions and recommendations that will be useful for the future treatment of SMEs, and as a real force of the economic development of a country. All this, therefore, should be based on marketing concept requirements and appropriate legislation as support and insurance for investments made.

Suggested Citation

  • Fatos Ukaj & Husnija Bibuljica, 2019. "Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 8, March.
    • Handle: RePEc:bjz:ajisjr:1761
    as

    Download full text from publisher

    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/10408
    Download Restriction: no
    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/10408/10037
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fatos UKAJ, 2018. "The Role of Internet in Successful Marketing in Tourism Organizations," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(5), pages 1071-1076.
    2. repec:srs:journl:jemt:v:1:y:2010:i:1:p:57-62 is not listed on IDEAS
    3. repec:srs:journl:jemt:v:9:y:2018:i:5:p:1071-1076 is not listed on IDEAS
    4. Fatos UKAJ, 2010. "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, vol. 1(1), pages 57-62.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjz:ajisjr:1761. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richtmann Publishing Ltd (email available below). General contact details of provider: https://www.richtmann.org/journal/index.php/ajis .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.