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The Relationship between Organizational Communication and Employees Productivity with New Dimensions of Effective Communication Flow

Author

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  • Sadia, Aysha
  • Mohd Salleh, Berhannudin
  • Abdul Kadir, Zulida
  • Sanif, Sazuliana

Abstract

Effective organizational communication can lead organization in asuccessful way, only if exists. Without proper information and planning anydeliberated decision cannot occur. There is a vast literature on organizationalcommunication and productivity of employees. However this research looksover the influence of effectiveness of internal communication on employees'productivity. The core concentration in this study is level of communicationin organization and how employees perceive communication, and what arethe effects of internal communication on their work capability. The focus ofthis study is on the relation of employees' efficiency in organizationalcommunication with the support of effective communication, as compare toprevious study that only concentrated on organizational communication andproductivity. Therefore after recognizing the effectiveness ofcommunication the employee's productivity flourishes in organizationalcommunication. Flow of effective communication in organizations developsthe strong bonding between staff and management, then employees gettrusted, that make them more productive.

Suggested Citation

  • Sadia, Aysha & Mohd Salleh, Berhannudin & Abdul Kadir, Zulida & Sanif, Sazuliana, 2016. "The Relationship between Organizational Communication and Employees Productivity with New Dimensions of Effective Communication Flow," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 2(2), pages 93-100, December.
    • Handle: RePEc:src:jbsree:v:2:y:2016:i:2:p:93-100
    DOI: http://doi.org/10.26710/jbsee.v2i2.35
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    Cited by:

    1. Yusuf Ersoy & Ali Tehci, 2023. "Relationship marketing orientation in healthcare organisations with the AHP method," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 33(1), pages 35-45.
    2. Llach, Josep & Sanchez-Famoso, Valeriano & Danes, Sharon M., 2023. "Unmasking nonfamily employees’ complex contribution to family business performance: A place identity theory approach," Journal of Family Business Strategy, Elsevier, vol. 14(4).

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