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A Study of Taiwanese Banks’ Home Loan Life Insurance Attached to Home Loans

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Listed:
  • Pih-Shuw Chen
  • Jia-Jan Lee
  • Pei-Fen
  • Ou

Abstract

The purpose of this study is to understand the main factors influencing the additional purchase of home loan life insurance at the time of home loan processing with Taiwan's banks. We used Taiwanese banks 417 customers who applied for housing guarantee loans from between 2014-2018. The chi-square test shows that gender and occupation significantly influence the purchase of home loan life insurance. The logistic regression analysis indicates that occupation significantly influences the purchase of home loan life insurance. This study may provide a basis for banking practitioners to develop future customers in the insurance industry. Â JEL classification numbers: G21, G41, G53

Suggested Citation

  • Pih-Shuw Chen & Jia-Jan Lee & Pei-Fen & Ou, 2020. "A Study of Taiwanese Banks’ Home Loan Life Insurance Attached to Home Loans," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 10(6), pages 1-11.
    • Handle: RePEc:spt:apfiba:v:10:y:2020:i:6:f:10_6_11
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    References listed on IDEAS

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    More about this item

    Keywords

    Home Loan; Home Loan Life Insurance; Insurance Industry; Logistic Regression Analysis;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • G53 - Financial Economics - - Household Finance - - - Financial Literacy

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