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Critical Success Factors Study for Taiwan Bakery Shops

Author

Listed:
  • A-Mei Lin Hsu
  • Chiu-Chi Wei
  • Ai-Feng Hsu

Abstract

Bakery products are a must-have food for many people every day. According to the survey, the annual global bakery market exceeds 300 billion US dollars, how to stand out in a highly competitive environment is a business issue for every bakery shop. Whether it is a chain bakery shop or an independent bakery shop, it must face strict selection of customers. The decision of which store to buy for customers may include factors such as product, location, interior decoration, price, service, advertisement, etc. Therefore, how to focus on the most important factor to increase customers' willingness to buy is the only way for bakery shops to win the competition. This research uses the Delphi method to conduct expert surveys. From the four aspects of product, sales, store design and service methods, three rounds of questionnaire are conducted on experts. The results show that the "taste of bakery products" and "appearance (style, size, color) of bakery products" on the product side, the "brightness of the physical storefront" on the store design and the "sales attitude of the service staff" and "whether to provide accumulated reward points", are considered by experts to be the most critical success factors for bakery shops. Â JEL classification numbers: M10, M30.

Suggested Citation

  • A-Mei Lin Hsu & Chiu-Chi Wei & Ai-Feng Hsu, 2023. "Critical Success Factors Study for Taiwan Bakery Shops," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 13(1), pages 1-6.
    • Handle: RePEc:spt:admaec:v:13:y:2023:i:1:f:13_1_6
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    References listed on IDEAS

    as
    1. Norman Dalkey & Olaf Helmer, 1963. "An Experimental Application of the DELPHI Method to the Use of Experts," Management Science, INFORMS, vol. 9(3), pages 458-467, April.
    2. Ratinger, Tomas & Boskova, Iveta & Tomka, Adam, 2015. "Sustainable consumption of bakery products; a challenge for Czech consumers and producers," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202742, European Association of Agricultural Economists.
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    More about this item

    Keywords

    Bakery shop; Critical success factors; Delphi method; Expert survey.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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