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A systematic process for generating new blockchain-service business model ideas

Author

Listed:
  • Young In Koh

    (Pohang University of Science and Technology)

  • Sung H. Han

    (Pohang University of Science and Technology)

  • Junseong Park

    (Pohang University of Science and Technology)

Abstract

As is the case with other emerging technologies, commercializing blockchain technology via business models can provide radical opportunities for innovation. Existing studies on blockchain-service businesses lack research on how to develop business model ideas systematically; this study proposes a methodical process for generating these new ideas. Blockchain technology features were organized from the perspective of idea generation and leveraged to solve customer requirements. Through workshops, six business ideas were generated and evaluated by 26 experts. The proposed process proved it could generate innovative and qualitative ideas and could, thus, help business planners who are looking to generate new blockchain-service business model ideas.

Suggested Citation

  • Young In Koh & Sung H. Han & Junseong Park, 2022. "A systematic process for generating new blockchain-service business model ideas," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 187-209, March.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:1:d:10.1007_s11628-021-00465-6
    DOI: 10.1007/s11628-021-00465-6
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