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Social Media and Twitter Data Quality for New Social Indicators

Author

Listed:
  • Camilla Salvatore

    (University of Milano-Bicocca)

  • Silvia Biffignandi

    (University of Bergamo)

  • Annamaria Bianchi

    (University of Bergamo)

Abstract

Social media represent an excellent opportunity for the construction of timely socio-economic indicators. Despite the many advantages of investigating social media for this purpose, however, there are also relevant statistical and quality issues. Data quality is an especially critical topic. Depending on the characteristics of the social media a researcher is using, the problems that arise related to errors are different. Thus, no one unique quality evaluation framework is suitable. In this paper, the quality of social media data is discussed considering Twitter as the reference social media. An original quality framework for Twitter data is introduced. A reformulation of the traditional quality dimensions is proposed, and the new quality aspects are discussed. The main sources of errors are identified, and examples are provided to show the process of finding evidence of these errors. The conclusion affirms the importance of using a mixed methods approach, which involves incorporating both qualitative and quantitative evaluations to assess data quality. A collection of good practices and proposed indicators for quality evaluation is provided.

Suggested Citation

  • Camilla Salvatore & Silvia Biffignandi & Annamaria Bianchi, 2021. "Social Media and Twitter Data Quality for New Social Indicators," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 156(2), pages 601-630, August.
    • Handle: RePEc:spr:soinre:v:156:y:2021:i:2:d:10.1007_s11205-020-02296-w
    DOI: 10.1007/s11205-020-02296-w
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    References listed on IDEAS

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    1. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    2. Enrico di Bella & Lucia Leporatti & Filomena Maggino, 2018. "Big Data and Social Indicators: Actual Trends and New Perspectives," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 135(3), pages 869-878, February.
    3. Dolan Antenucci & Michael Cafarella & Margaret Levenstein & Christopher Ré & Matthew D. Shapiro, 2014. "Using Social Media to Measure Labor Market Flows," NBER Working Papers 20010, National Bureau of Economic Research, Inc.
    4. Daas, Piet J.H. & Puts, Marco J.H., 2014. "Social media sentiment and consumer confidence," Statistics Paper Series 5, European Central Bank.
    5. Gabriele Ranco & Darko Aleksovski & Guido Caldarelli & Miha Grčar & Igor Mozetič, 2015. "The Effects of Twitter Sentiment on Stock Price Returns," PLOS ONE, Public Library of Science, vol. 10(9), pages 1-21, September.
    6. Lilli Japec & Frauke Kreuter & Marcus Berg & Paul Biemer & Paul Decker & Cliff Lampe & Julia Lane & Cathy O’Neil & Abe Usher, "undated". "Big Data in Survey Research: AAPOR Task Force Report," Mathematica Policy Research Reports c57e7c039f6a4db982b26c6fe, Mathematica Policy Research.
    7. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
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    Cited by:

    1. Hongbin Hu & Yongbin Wang, 2022. "Research on Convergence Media Consensus Mechanism Based on Blockchain," Sustainability, MDPI, vol. 14(17), pages 1-27, September.
    2. Camilla Salvatore, 2023. "Inference with non-probability samples and survey data integration: a science mapping study," METRON, Springer;Sapienza Università di Roma, vol. 81(1), pages 83-107, April.
    3. Camilla Salvatore & Silvia Biffignandi & Annamaria Bianchi, 2022. "Corporate Social Responsibility Activities Through Twitter: From Topic Model Analysis to Indexes Measuring Communication Characteristics," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 164(3), pages 1217-1248, December.

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    Keywords

    Big Data; Twitter; Quality; Error;
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