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Geschäftsmodelle im Internet der Dinge

Author

Listed:
  • Elgar Fleisch

    (ETH Zürich
    Universität St. Gallen)

  • Markus Weinberger

    (Bosch Software Innovations, c/o Universität St. Gallen)

  • Felix Wortmann

    (Universität St. Gallen)

Abstract

Zusammenfassung Das Internet der Dinge (Internet of Things, IoT), das physische Produkte und digitale Services zu hybriden Lösungen verschmelzen lässt, verspricht völlig neue Möglichkeiten. Die Erfahrung, dass eine neue Technologie nicht zwingend wirtschaftlichen Erfolg nach sich zieht, hemmt jedoch viele Unternehmen. Sie sind unsicher, wie sie IoT-Technologie wirtschaftlich nutzenbringend einsetzen könnten. Vor diesem Hintergrund ist es das Ziel des vorliegenden Beitrags, die Entwicklung von Geschäftsmodellen im IoT zu reflektieren und fundierte Hilfestellung für deren Gestaltung zu bieten. Auf Basis einer Untersuchung der Rolle von IT in Geschäftsmodellen werden dazu konkrete Bausteine und Muster von Geschäftsmodellen für das IoT entwickelt. Für die zentralen Herausforderungen bei der Umsetzung solcher Geschäftsmodelle werden ausserdem erste Lösungsansätze aufgezeigt.

Suggested Citation

  • Elgar Fleisch & Markus Weinberger & Felix Wortmann, 2015. "Geschäftsmodelle im Internet der Dinge," Schmalenbach Journal of Business Research, Springer, vol. 67(4), pages 444-465, December.
    • Handle: RePEc:spr:sjobre:v:67:y:2015:i:4:d:10.1007_bf03373027
    DOI: 10.1007/BF03373027
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    References listed on IDEAS

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    More about this item

    Keywords

    L80; O00; O14; O32;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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