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Kooperative Formen der Auslandsmarktbearbeitung

Author

Listed:
  • Ehrenfried Pausenberger

    (Justus-Liebig-Universität Gießen)

  • Ralf Nöcker

    (Justus-Liebig-Universität Gießen)

Abstract

Summary Cooperations, especially strategic alliances and joint ventures, are popular modes of entry into a foreign market. This paper deals with the several types of international cooperations and their management. It records and reports the results of a field study of 24 multinational companies, of which 19 are members of the Arbeitskreis “Organisation und Führung international tätiger Unternehmen” der Schmalenbach-Gesellschaft für Betriebswirtschaft e. V. The study shows that the selection of the right partner who shares the firm’s vision for the purpose of the alliance and is unlikely to opportunistically exploit the alliance for its own ends is one of the keys to making a cooperation successful.

Suggested Citation

  • Ehrenfried Pausenberger & Ralf Nöcker, 2000. "Kooperative Formen der Auslandsmarktbearbeitung," Schmalenbach Journal of Business Research, Springer, vol. 52(4), pages 393-412, June.
    • Handle: RePEc:spr:sjobre:v:52:y:2000:i:4:d:10.1007_bf03372623
    DOI: 10.1007/BF03372623
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    References listed on IDEAS

    as
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    Cited by:

    1. Marc Fischer & Michel Clement, 2007. "Erfolgsfaktor Internationalisierung: Eine empirische Analyse der Breite und Geschwindigkeit der internationalen Markteinführung pharmazeutischer Innovationen von Folgern," Schmalenbach Journal of Business Research, Springer, vol. 59(7), pages 847-881, November.

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