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Why are Websites co-linked? The case of Canadian universities

Author

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  • Liwen Vaughan

    (University of Western Ontario)

  • Margaret E. I. Kipp

    (University of Western Ontario)

  • Yijun Gao

    (University of Western Ontario)

Abstract

This study examined why Websites were co-linked using Canadian university Websites as the test set. Pages that co-linked to these university Websites were located using Yahool. A random sample of 859 co-linking pages (the page that initiated the co-link) was retrieved and the contents of the page, as well as the context of the link, were manually examined to record the following variables: language, country, type of Website, and the reasons for co-linking. The study found that in over 94% of cases, the two co-linked universities were related academically; many of these cases (38%) showed a relationship specifically in teaching or research. This confirms results, from previous quantitative studies, that Web co-links can be a measure of the similarity or relatedness of sites being co-linked and that Web co-link analysis can thus be used to study relationships among linked Websites.

Suggested Citation

  • Liwen Vaughan & Margaret E. I. Kipp & Yijun Gao, 2007. "Why are Websites co-linked? The case of Canadian universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 72(1), pages 81-92, July.
    • Handle: RePEc:spr:scient:v:72:y:2007:i:1:d:10.1007_s11192-007-1707-y
    DOI: 10.1007/s11192-007-1707-y
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    References listed on IDEAS

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    1. Liwen Vaughan & Yijun Gao & Margaret Kipp, 2006. "Why are hyperlinks to business Websites created? A content analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 67(2), pages 291-300, May.
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    Cited by:

    1. Pamela Lang & Fábio C. Gouveia & Jacqueline Leta, 2010. "Site co-link analysis applied to small networks: a new methodological approach," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(1), pages 157-166, April.
    2. Young Mee Chung & So Young Yu & Yong Kwang Kim & Su Yeon Kim, 2009. "Characteristics and link structure of a national scholarly Web space: The case of South Korea," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(3), pages 595-612, September.
    3. Seeber, Marco & Lepori, Benedetto & Lomi, Alessandro & Aguillo, Isidro & Barberio, Vitaliano, 2012. "Factors affecting web links between European higher education institutions," Journal of Informetrics, Elsevier, vol. 6(3), pages 435-447.
    4. Janc Krzysztof, 2012. "Possibilities of hyperlink application in spatial research," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 17(17), pages 57-65, January.
    5. Benedetto Lepori & Isidro F. Aguillo & Marco Seeber, 2014. "Size of web domains and interlinking behavior of higher education institutions in Europe," Scientometrics, Springer;Akadémiai Kiadó, vol. 100(2), pages 497-518, August.
    6. Krzysztof Janc, 2015. "Geography of Hyperlinks-Spatial Dimensions of Local Government Websites," European Planning Studies, Taylor & Francis Journals, vol. 23(5), pages 1019-1037, May.
    7. Torres-Salinas, Daniel & Romero-Frías, Esteban & Arroyo-Machado, Wenceslao, 2019. "Mapping the backbone of the Humanities through the eyes of Wikipedia," Journal of Informetrics, Elsevier, vol. 13(3), pages 793-803.
    8. Kim Holmberg, 2010. "Co-inlinking to a municipal Web space: a webometric and content analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(3), pages 851-862, June.

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