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Comparing business competition positions based on Web co-link data: The global market vs. the Chinese market

Author

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  • Liwen Vaughan

    (Faculty of Information and Media Studies, University of Western Ontario)

  • Justin You

    (ApacBridge Consulting)

Abstract

Summary Based on the findings from earlier studies which showed that links to business Websites contain useful business information, we examined the feasibility of using Web co-link data to compare business competitive positions. We hypothesized that the number of co-links to a pair of business Websites is a measure of the similarity between the two companies. Since similar or related businesses are competing businesses, the co-link data can be used to map business competitive positions. We selected 32 telecommunications companies for the study and collected co-link data to these companies from Yahoo!. Multidimensional scaling (MDS) analysis on the co-link data correctly mapped these companies into telecommunications industry sectors. This proved our hypothesis and further confirmed the theory that links to business Websites can be objects for Web data mining. We collected data in a way that would reflect two markets, the global market and the Chinese market. Results from the two data sets revealed the competitive positions of the companies in the two markets. We propose that regular data collection and analysis based on this method can be used to monitor the business competitive environment and trigger early warnings on the change of the competitive landscape.

Suggested Citation

  • Liwen Vaughan & Justin You, 2006. "Comparing business competition positions based on Web co-link data: The global market vs. the Chinese market," Scientometrics, Springer;Akadémiai Kiadó, vol. 68(3), pages 611-628, September.
    • Handle: RePEc:spr:scient:v:68:y:2006:i:3:d:10.1007_s11192-006-0133-x
    DOI: 10.1007/s11192-006-0133-x
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    Cited by:

    1. H. Simon & N. Sick, 2016. "Technological distance measures: new perspectives on nearby and far away," Scientometrics, Springer;Akadémiai Kiadó, vol. 107(3), pages 1299-1320, June.
    2. Junping Qiu & Yejun Li & Jiang Li & Quane Ren, 2008. "An exploratory study on substantive co-link analysis: A modification to total co-link analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 76(2), pages 327-341, August.
    3. Liwen Vaughan, 2016. "Uncovering information from social media hyperlinks: An investigation of twitter," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1105-1120, May.
    4. Judit Bar-Ilan & Rina Azoulay, 2012. "Map of nonprofit organization websites in Israel," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 63(6), pages 1142-1167, June.
    5. José-Antonio Ontalba-Ruipérez & Enrique Orduna-Malea & Adolfo Alonso-Arroyo, 2016. "Identifying institutional relationships in a geographically distributed public health system using interlinking and co-authorship methods," Scientometrics, Springer;Akadémiai Kiadó, vol. 106(3), pages 1167-1191, March.
    6. Fábio C. Gouveia & Eleonora Kurtenbach, 2009. "Mapping the web relations of science centres and museums from Latin America," Scientometrics, Springer;Akadémiai Kiadó, vol. 79(3), pages 491-505, June.
    7. Pardeep Sud & Mike Thelwall, 2014. "Linked title mentions: a new automated link search candidate," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(3), pages 1831-1849, December.
    8. van Eck, N.J.P. & Waltman, L., 2009. "How to Normalize Co-Occurrence Data? An Analysis of Some Well-Known Similarity Measures," ERIM Report Series Research in Management ERS-2009-001-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    9. Bar-Ilan, Judit, 2008. "Informetrics at the beginning of the 21st century—A review," Journal of Informetrics, Elsevier, vol. 2(1), pages 1-52.
    10. Junwei Ma & Jianhua Wang & Philip Szmedra, 2019. "Sustainable Competitive Position of Mobile Communication Companies: Comprehensive Perspectives of Insiders and Outsiders," Sustainability, MDPI, vol. 11(7), pages 1-15, April.
    11. Pamela Barreto Lang & Fábio Castro Gouveia & Jacqueline Leta, 2013. "Cooperation in Health: Mapping Collaborative Networks on the Web," PLOS ONE, Public Library of Science, vol. 8(8), pages 1-7, August.
    12. Omwoyo Bosire Onyancha & Dennis N. Ocholla, 2009. "Is HIV/AIDS in Africa distinct? What can we learn from an analysis of the literature?," Scientometrics, Springer;Akadémiai Kiadó, vol. 79(2), pages 277-296, May.
    13. Pamela Lang & Fábio C. Gouveia & Jacqueline Leta, 2010. "Site co-link analysis applied to small networks: a new methodological approach," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(1), pages 157-166, April.

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