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How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

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  • Daejoong Kim
  • Jang-Hyun Kim
  • Yoonjae Nam

Abstract

This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Daejoong Kim & Jang-Hyun Kim & Yoonjae Nam, 2014. "How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2605-2614, September.
    • Handle: RePEc:spr:qualqt:v:48:y:2014:i:5:p:2605-2614
    DOI: 10.1007/s11135-013-9910-9
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    References listed on IDEAS

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    1. Daejoong Kim & Yoonjae Nam, 2012. "Corporate Relations with Environmental Organizations Represented by Hyperlinks on the Fortune Global 500 Companies’ Websites," Journal of Business Ethics, Springer, vol. 105(4), pages 475-487, February.
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    Cited by:

    1. Ruparel, Namita & Dhir, Amandeep & Tandon, Anushree & Kaur, Puneet & Islam, Jamid Ul, 2020. "The influence of online professional social media in human resource management: A systematic literature review," Technology in Society, Elsevier, vol. 63(C).
    2. Hinson, Robert E. & Osabutey, Ellis L.C. & Kosiba, John Paul, 2020. "Exploring the dialogic communication potential of selected African destinations' place websites," Journal of Business Research, Elsevier, vol. 116(C), pages 690-698.
    3. Carmen Costa-Sánchez, 2017. "Use of YouTube for Business Communication. Analysis of the Content Management and Level of Participation of Spanish Best Reputed Companies Youtube Channels," Corporate Reputation Review, Palgrave Macmillan, vol. 20(2), pages 137-146, May.
    4. Deszczyński Bartosz, 2017. "Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(4), pages 93-114, December.
    5. Pena, Lucila & Curado, Carla & Oliveira, Mírian, 2022. "The contribution of LinkedIn use to career outcome expectations," Journal of Business Research, Elsevier, vol. 144(C), pages 788-796.

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