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Emotional and cognitive factors influencing flood preparedness in Dire Dawa town, Ethiopia

Author

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  • Luche Tadesse Ejeta

    (Tehran University of Medical Sciences-International Campus)

  • Ali Ardalan

    (Tehran University of Medical Science
    National Institute of Health Research, Tehran University of Medical Science
    Harvard Humanitarian Initiative, Harvard University)

  • Douglas Paton

    (Charles Darwin University)

  • Mehdi Yaseri

    (Tehran University of Medical Sciences)

Abstract

Traditional approaches to risk communication ignore the emotional, cognitive and social factors that interact to influence the meaning people attribute to hazards and protective actions. The aim of this study was to investigate the emotional and cognitive factors predicting preparedness intention and community’s preparedness for flood hazards. A cross-sectional study was conducted between June and July 2015, in Dire Dawa town, Ethiopia. Using stratified systematic random sampling, a structured questionnaire was administered to individuals aged 18 and over in 660 households. Data were analyzed using structural equation modeling (SEM) (STATA version 13.0). The study participants’ mean age was 34 years, ranging from 18 to 80 (SD = 12) with equal gender balance. SEM analysis revealed that the total effects of preparedness intention (path coefficient (β) = 0.202, 95% CI: [0.036, 0.369]), past flood disaster experience (β = 0.034, 95% CI: [0.008, 0.061]), trust (β = 0.100, 95% CI: [0.059, 0.142]), anxiety (β = 0.026, 95% CI: [0.018, 0.034), positive outcome expectancy (β = − 0.139, 95% CI: [− 0.253, − 0.026]), negative outcome expectancy (β = 0.105, 95% CI: [0.062, 0.149]), perceived flood likelihood (β = 0.049, 95% CI: [0.012, 0.086]) and consequence (β = − 0.040, 95% CI: [− 0.077, − 0.003]) on community preparedness for flood hazards were statistically significant. The main implication of these findings is that people affected by hazard events in the past experience more anxiety and are more likely to participate in community preparedness activities than those who were not affected.

Suggested Citation

  • Luche Tadesse Ejeta & Ali Ardalan & Douglas Paton & Mehdi Yaseri, 2018. "Emotional and cognitive factors influencing flood preparedness in Dire Dawa town, Ethiopia," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 93(2), pages 715-737, September.
    • Handle: RePEc:spr:nathaz:v:93:y:2018:i:2:d:10.1007_s11069-018-3321-0
    DOI: 10.1007/s11069-018-3321-0
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    References listed on IDEAS

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    1. Douglas Paton, 2008. "Risk communication and natural hazard mitigation: how trust influences its effectiveness," International Journal of Global Environmental Issues, Inderscience Enterprises Ltd, vol. 8(1/2), pages 2-16.
    2. Carmen Keller & Michael Siegrist & Heinz Gutscher, 2006. "The Role of the Affect and Availability Heuristics in Risk Communication," Risk Analysis, John Wiley & Sons, vol. 26(3), pages 631-639, June.
    3. repec:cup:judgdm:v:3:y:2008:i::p:64-72 is not listed on IDEAS
    4. Michael Siegrist & Heinz Gutscher, 2008. "Natural Hazards and Motivation for Mitigation Behavior: People Cannot Predict the Affect Evoked by a Severe Flood," Risk Analysis, John Wiley & Sons, vol. 28(3), pages 771-778, June.
    5. Slovic, Paul & Finucane, Melissa L. & Peters, Ellen & MacGregor, Donald G., 2007. "The affect heuristic," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1333-1352, March.
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