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Challenges to large-scale digital organization: the case of Uber

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  • John M. Jordan

    (Penn State Smeal College of Business)

Abstract

Mobile computing, the so-called Internet of Things, and the rapid expansion of Internet connectivity all over the world are combining to challenge long-standing assumptions about the mission, function, and reach of traditional organizational forms. Uber is a fast-growing company with several unique attributes: its drivers are not employees, the company does not own the majority of its productive infrastructure, and the management is often at odds with local law and custom. Uber’s rapid rise to unprecedented scale serves to illustrate the gaps between traditional organizational assumptions and the reach of current technological capability. To address these gaps, we conclude by suggesting four principles for designing large-scale digital organizations.

Suggested Citation

  • John M. Jordan, 2017. "Challenges to large-scale digital organization: the case of Uber," Journal of Organization Design, Springer;Organizational Design Community, vol. 6(1), pages 1-12, December.
    • Handle: RePEc:spr:jorgde:v:6:y:2017:i:1:d:10.1186_s41469-017-0021-2
    DOI: 10.1186/s41469-017-0021-2
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    References listed on IDEAS

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    1. David, Paul A, 1990. "The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox," American Economic Review, American Economic Association, vol. 80(2), pages 355-361, May.
    2. Jay R. Galbraith, 1974. "Organization Design: An Information Processing View," Interfaces, INFORMS, vol. 4(3), pages 28-36, May.
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    Cited by:

    1. Christoph Keding, 2021. "Understanding the interplay of artificial intelligence and strategic management: four decades of research in review," Management Review Quarterly, Springer, vol. 71(1), pages 91-134, February.
    2. Terri L. Griffith & Emma S. Nordbäck & John E. Sawyer & Ronald E. Rice, 2018. "Field study of complements to supervisory leadership in more and less flexible work settings," Journal of Organization Design, Springer;Organizational Design Community, vol. 7(1), pages 1-26, December.
    3. Roman Lukyanenko & Andrea Wiggins & Holly K. Rosser, 0. "Citizen Science: An Information Quality Research Frontier," Information Systems Frontiers, Springer, vol. 0, pages 1-23.
    4. Roger Clarke, 2022. "Research opportunities in the regulatory aspects of electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 179-200, March.
    5. Issa, Helmi & Jabbouri, Rachid & Palmer, Mark, 2022. "An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    6. Trang Thi Quynh Dinh & Janne Tienari, 2022. "Brothers and broken dreams: Men, masculinity, and emotions in platform capitalism," Gender, Work and Organization, Wiley Blackwell, vol. 29(2), pages 609-625, March.
    7. Roman Lukyanenko & Andrea Wiggins & Holly K. Rosser, 2020. "Citizen Science: An Information Quality Research Frontier," Information Systems Frontiers, Springer, vol. 22(4), pages 961-983, August.

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