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When the God Ka acts for us: digital management as twinning our selves

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  • François-Xavier Vaujany

    (Université Paris Dauphine-PSL)

Abstract

The search for digital twins is an ancient practice among both digital and organizational designers. It is grounded into a very old modern philosophy: representationalism. Here, I propose to distinguish two different types of representationalism: cognitive and narrative representationalism. I detail their genealogy and how there are interwoven with the very reconfiguration of scientific management through digitality during and after WWII. I explain how the apocalyptic orientations of post-war management have been preventing employee and customer subjectivation and fosters multiple self-images about us in the world. To discuss the dangers of such managerial processes for our present and our future, I come back to a parallel drawn by Michel Serres: the unexpected proximity between Ka and our philosophies of digitality, particularly artificial intelligence (AI). Maybe our worst nightmare could become our most ordinary experience.

Suggested Citation

  • François-Xavier Vaujany, 2024. "When the God Ka acts for us: digital management as twinning our selves," Journal of Organization Design, Springer;Organizational Design Community, vol. 13(3), pages 113-121, September.
    • Handle: RePEc:spr:jorgde:v:13:y:2024:i:3:d:10.1007_s41469-024-00168-y
    DOI: 10.1007/s41469-024-00168-y
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