Optimal Budget Allocation over Time for Keyword Ads in Web Portals
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DOI: 10.1007/s10957-004-6470-0
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Cited by:
- Yang, Chaolin & Xiong, Yi, 2020. "Nonparametric advertising budget allocation with inventory constraint," European Journal of Operational Research, Elsevier, vol. 285(2), pages 631-641.
- D Laffey & C Hunka & J A Sharp & Z Zeng, 2009. "Estimating advertisers' values for paid search clickthroughs," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(3), pages 411-418, March.
- Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
- Yanwu Yang & Daniel Zeng & Yinghui Yang & Jie Zhang, 2015. "Optimal Budget Allocation Across Search Advertising Markets," INFORMS Journal on Computing, INFORMS, vol. 27(2), pages 285-300, May.
- Susan Cholette & Özgür Özlük & Mahmut Parlar, 2012. "Optimal Keyword Bids in Search-Based Advertising with Stochastic Advertisement Positions," Journal of Optimization Theory and Applications, Springer, vol. 152(1), pages 225-244, January.
- Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2019. "A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns," Operational Research, Springer, vol. 19(3), pages 701-716, September.
- Savas Dayanik & Mahmut Parlar, 2013. "Dynamic bidding strategies in search-based advertising," Annals of Operations Research, Springer, vol. 211(1), pages 103-136, December.
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Keywords
Dynamic programming; optimal control; online advertising; dynamic budget allocation; Internet advertising strategy; banner advertising.;All these keywords.
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