Dynamic bidding strategies in search-based advertising
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DOI: 10.1007/s10479-013-1427-z
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References listed on IDEAS
- Bernd Skiera & Nadia Abou Nabout, 2013. "Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising," Marketing Science, INFORMS, vol. 32(2), pages 213-220, March.
- G. E. Fruchter & W. Dou, 2005. "Optimal Budget Allocation over Time for Keyword Ads in Web Portals," Journal of Optimization Theory and Applications, Springer, vol. 124(1), pages 157-174, January.
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Cited by:
- Konstantin Kogan & Avi Herbon & Beatrice Venturi, 2020. "Direct marketing of an event under hazards of customer saturation and forgetting," Annals of Operations Research, Springer, vol. 295(1), pages 207-227, December.
- Savas Dayanik & Semih O. Sezer, 2023. "Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 97(1), pages 25-56, February.
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Keywords
Searched-based advertising; Dynamic bidding; Dynamic programming; Optimal control;All these keywords.
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