A feasible incentive contract between a manufacturer and his fairness-sensitive retailer engaged in strategic marketing efforts
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DOI: 10.1007/s10845-016-1239-5
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Cited by:
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- Yadong Shu & Ying Dai & Zujun Ma, 2019. "Pricing Decisions in Closed-Loop Supply Chains with Peer-Induced Fairness Concerns," Sustainability, MDPI, vol. 11(18), pages 1-19, September.
- Simo Sun & Hui Yang & Guanghui Yang & Jinxiu Pi, 2021. "Evolutionary Games and Dynamics in Public Goods Supply with Repetitive Actions," Mathematics, MDPI, vol. 9(15), pages 1-16, July.
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Keywords
Feasible incentive contract; Fairness-sensitive; Profit-sharing; Marketing effort;All these keywords.
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