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On the effect of anchoring on valuations when the anchor is transparently uninformative

Author

Listed:
  • Konstantinos Ioannidis

    (CREED, University of Amsterdam and Tinbergen Institute)

  • Theo Offerman

    (CREED, University of Amsterdam and Tinbergen Institute)

  • Randolph Sloof

    (University of Amsterdam and Tinbergen Institute)

Abstract

We test whether anchoring affects people’s elicited valuations for a bottle of wine in individual decision-making and in markets. We anchor subjects by asking them if they are willing to sell a bottle of wine for a transparently uninformative random price. We elicit subjects’ Willingness-To-Accept for the bottle before and after the market. Subjects participate in a double auction market either in a small or a large trading group. The variance in subjects’ Willingness-To-Accept shrinks within trading groups. Our evidence supports the idea that markets have the potential to diminish anchoring effects. However, the market is not needed: our anchoring manipulation failed in a large sample. In a concise meta-analysis, we identify the circumstances under which anchoring effects of preferences can be expected.

Suggested Citation

  • Konstantinos Ioannidis & Theo Offerman & Randolph Sloof, 2020. "On the effect of anchoring on valuations when the anchor is transparently uninformative," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 77-94, June.
    • Handle: RePEc:spr:jesaex:v:6:y:2020:i:1:d:10.1007_s40881-020-00094-1
    DOI: 10.1007/s40881-020-00094-1
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    Cited by:

    1. Benjamin Enke & Uri Gneezy & Brian Hall & David Martin & Vadim Nelidov & Theo Offerman & Jeroen van de Ven, 2020. "Cognitive Biases: Mistakes or Missing Stakes?," CESifo Working Paper Series 8168, CESifo.
    2. Ioannidis, Konstantinos, 2023. "Anchoring on valuations and perceived informativeness," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
    3. Bahník, Štěpán & Yoon, Sangsuk, 2023. "Anchoring effect in business," OSF Preprints 98qdv, Center for Open Science.
    4. Chang, Yun-chien & Chen, Kong-Pin & Liao, Jen-Che & Lin, Chang-Ching, 2023. "Ask more, awarded more: Evidence from Taiwan’s courts," International Review of Law and Economics, Elsevier, vol. 76(C).
    5. Magdalena Brzozowicz & Michał Krawczyk, 2020. "Honey, Mugs and Caricatures: anchors on prices of consumer goods only hold hypothetically," Working Papers 2020-40, Faculty of Economic Sciences, University of Warsaw.

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    More about this item

    Keywords

    Anchoring; Replication; Market; Experiment; Meta-analysis;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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