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Measuring strength of altruistic motives

Author

Listed:
  • Nathan W. Chan

    (University of Massachusetts Amherst)

  • Stephen Knowles

    (University of Otago)

  • Ronald Peeters

    (University of Otago)

  • Leonard Wolk

    (Vrije Universiteit Amsterdam)

Abstract

We introduce a novel way to elicit individuals’ strength of altruistic motivation in the context of charitable donations, ranging from pure warm glow to pure altruism. Using the giving-type elicitation task of Gangadharan et al. (2018) and assuming that individuals maximise a Cobb–Douglas impure altruism utility function, as is used in Ottoni-Wilhelm et al. (2017), we can uniquely identify the strength of altruistic motivation for impure altruists, which is typically found to be the largest category of donors. We compare the introduced measure to an alternative survey-based elicitation from Carpenter (2021).

Suggested Citation

  • Nathan W. Chan & Stephen Knowles & Ronald Peeters & Leonard Wolk, 2024. "Measuring strength of altruistic motives," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 10(2), pages 595-602, December.
    • Handle: RePEc:spr:jesaex:v:10:y:2024:i:2:d:10.1007_s40881-024-00170-w
    DOI: 10.1007/s40881-024-00170-w
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    References listed on IDEAS

    as
    1. Tonin, Mirco & Vlassopoulos, Michael, 2013. "Experimental evidence of self-image concerns as motivation for giving," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 19-27.
    2. Gangadharan, Lata & Grossman, Philip J. & Jones, Kristy & Leister, C. Matthew, 2018. "Paternalistic giving: Restricting recipient choice," Journal of Economic Behavior & Organization, Elsevier, vol. 151(C), pages 143-170.
    3. Gangadharan, Lata & Grossman, Philip J. & Xue, Nina, 2023. "Using willingness to pay to measure the strength of altruistic motives," Economics Letters, Elsevier, vol. 226(C).
    4. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-1458, December.
    5. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    6. Crumpler, Heidi & Grossman, Philip J., 2008. "An experimental test of warm glow giving," Journal of Public Economics, Elsevier, vol. 92(5-6), pages 1011-1021, June.
    7. Mark Ottoni-Wilhelm & Lise Vesterlund & Huan Xie, 2017. "Why Do People Give? Testing Pure and Impure Altruism," American Economic Review, American Economic Association, vol. 107(11), pages 3617-3633, November.
    8. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5), pages 455-465.
    9. Carpenter, Jeffrey, 2021. "The shape of warm glow: Field experimental evidence from a fundraiser," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 555-574.
    10. David Fielding & Stephen Knowles & Ronald Peeters, 2022. "In search of competitive givers," Southern Economic Journal, John Wiley & Sons, vol. 88(4), pages 1517-1548, April.
    11. Null, C., 2011. "Warm glow, information, and inefficient charitable giving," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 455-465, June.
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    More about this item

    Keywords

    Charitable giving; Generosity; Motivation; Warm glow; Altruism;
    All these keywords.

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • H4 - Public Economics - - Publicly Provided Goods

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