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Analysis of red pepper marketing: evidence from northwest Ethiopia

Author

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  • Abebe Birara Dessie

    (College of Agriculture and Environmental Science, University of Gondar)

  • Tigabu Dagnew Koye

    (College of Agriculture and Environmental Science, University of Gondar)

  • Abebe Dagnew Koye

    (College of Agriculture and Environmental Science, University of Gondar)

  • Asmamaw Alemu Abitew

    (College of Agriculture and Environmental Science, University of Gondar)

Abstract

Red pepper is the world’s second important vegetable ranking after tomatoes. It is the most common spice type which is produced for both commercial and consumption purposes due to its great role in flavoring, food coloring and source of vitamins and minerals. It is also an important cash crop for households and 68% production is for commercial purpose in Amhara region of Ethiopia. However, empirical evidence is lacking on market chain of red pepper in northwest Ethiopia. Therefore, this research was attempted to analyze the market chain of red pepper and the factors that determine the supply of red pepper to the market. Primary data were collected through a semi-structured interview’s schedule administered on 385 red pepper producers and 47 traders selected using simple random sampling technique. Moreover, the survey was supplemented by using secondary data, focus group discussions and key informant interviews. Furthermore, combinations of data analysis methods such as the descriptive and econometrics model were used for data analysis. The producers’ survey result revealed that 92.47% of red pepper output was supplied to the market. Moreover, the main receivers of red pepper output were district wholesalers, district retailers and district assemblers (collectors) who possess 60.2%, 13.25% and 10.25%, respectively. This implies that district wholesalers took the lion share across the red pepper market channels. The remaining amount were traded by rural retailer and district urban wholesalers (about 12.12%). Furthermore, the multiple linear regression model result revealed that various policy-relevant variables such as access to extension (p

Suggested Citation

  • Abebe Birara Dessie & Tigabu Dagnew Koye & Abebe Dagnew Koye & Asmamaw Alemu Abitew, 2019. "Analysis of red pepper marketing: evidence from northwest Ethiopia," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 8(1), pages 1-14, December.
  • Handle: RePEc:spr:jecstr:v:8:y:2019:i:1:d:10.1186_s40008-019-0156-0
    DOI: 10.1186/s40008-019-0156-0
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    References listed on IDEAS

    as
    1. Mekdes Dessie & Teshale Woldeamanuel & Getachew Mekonnen, 2017. "Value Chain Analysis of Red Pepper: The Case of Abeshge District, Guragie Zone, South Ethiopia," International Journal of Environmental Sciences & Natural Resources, Juniper Publishers Inc., vol. 2(3), pages 94-101, June.
    2. Omiti, John M. & Otieno, David Jakinda & Nyanamba, Timothy O. & McCullough, Ellen B., 2009. "Factors influencing the intensity of market participation by smallholder farmers: A case study of rural and peri-urban areas of Kenya," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 3(1), pages 1-26, March.
    3. Thakur, D.S. & Lal. Harbans & Thakur, D.R. & Sharma, K.D. & Saini, A.S., 1997. "Market Supply Response and Marketing Problems of Farmers in the Hills," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 52(1), March.
    4. Tadie Mirie Abate & Abebe Birara Dessie & Taye Melese Mekie, 2019. "Technical efficiency of smallholder farmers in red pepper production in North Gondar zone Amhara regional state, Ethiopia," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 8(1), pages 1-18, December.
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    Cited by:

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    3. Jubaidur Rahman & Mohammad Monirul Hasan Tipu & Md. Mashiur Rahman & M R Ali, 2022. "Minor Spice Suitability And Yield Performance At Charland Unfavorable Eco-System," Tropical Agroecosystems (TAEC), Zibeline International Publishing, vol. 3(2), pages 76-80, September.

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