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Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico

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  • Berenice Maldonado-Hernández
  • Eva Conraud-Koellner
  • Luis Rivas-Tovar

Abstract

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  • Berenice Maldonado-Hernández & Eva Conraud-Koellner & Luis Rivas-Tovar, 2008. "Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(2), pages 141-166, December.
    • Handle: RePEc:spr:irpnmk:v:5:y:2008:i:2:p:141-166
    DOI: 10.1007/s12208-008-0017-2
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    References listed on IDEAS

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    1. Robert D. Klassen & Curtis P. McLaughlin, 1996. "The Impact of Environmental Management on Firm Performance," Management Science, INFORMS, vol. 42(8), pages 1199-1214, August.
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