IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v21y2024i4d10.1007_s12208-024-00413-w.html
   My bibliography  Save this article

Institutional trust as a driver of product boycotts in Europe

Author

Listed:
  • Nuno Baptista

    (Instituto Politécnico de Lisboa
    COMEGI-Centro de Investigação em Organizações, Mercados e Gestão Industrial)

  • Maria Dos-Santos

    (Instituto Politécnico de Lisboa
    IUL DINÂMIA’CET, ISCTE-Instituto Universitário de Lisboa)

  • Fernando Mata

    (Instituto Politécnico de Viana do Castelo)

  • Natacha Jesus-Silva

    (Instituto Politécnico de Bragança)

Abstract

Despite the significant growth in consumer boycotts, research has devoted insufficient attention to the institutional factors that may motivate consumers to engage in such behaviour. This article aims to address this research gap. The main objective is to analyse the factors that affect consumer boycotts from an institutional sustainability perspective, by focusing on a specific dimension of institutional sustainability: institutional trust. Information and data came from the 2023 round of the European Social Survey, a cross-national survey covering 25 Countries. The article applies a binomial univariable logit model to test the influence of institutional trust and other potential drivers on boycott decisions and a multivariable binomial logistic regression to explore possible interrelationship between independent variables. The results confirm that boycotts are affected by institutional trust and other factors including demographic and socio-economic characteristics of the consumers, consumers’ perception of ICT, satisfaction with public institutions, and consumers’ evaluation of personal well-being. This article contributes to political consumerism literature by focusing on the impact of institutional trust in boycotting behaviour. This relationship is underexplored in existing literature, since most literature researches consumer boycotts from a triple-bottom perspective and neglects the effects of the institutional dimension of sustainability in consumer behaviour. The article brings new insights into the motivations of consumers at the political and institutional levels and opens new directions for future research to explore institutional sustainability related to the good practices of governance.

Suggested Citation

  • Nuno Baptista & Maria Dos-Santos & Fernando Mata & Natacha Jesus-Silva, 2024. "Institutional trust as a driver of product boycotts in Europe," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(4), pages 1057-1080, December.
    • Handle: RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00413-w
    DOI: 10.1007/s12208-024-00413-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-024-00413-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12208-024-00413-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Grzegorz Zasuwa, 2019. "The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    2. Leary, R. Bret & Vann, Richard J. & Mittelstaedt, John D. & Murphy, Patrick E. & Sherry,, John F., 2014. "Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption," Journal of Business Research, Elsevier, vol. 67(9), pages 1953-1958.
    3. Lehtonen, Markku & de Carlo, Laurence, 2019. "Community energy and the virtues of mistrust and distrust: Lessons from Brighton and Hove energy cooperatives," Ecological Economics, Elsevier, vol. 164(C), pages 1-1.
    4. Ian Phil Canlas & Mageswary Karpudewan, 2023. "The continuum of pro-environmental behaviour in the context of the value-belief-norm theory of environmentalism: implications towards sustainable development," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 26(1), pages 22-50.
    5. Johannes Klinglmayr & Bernhard Bergmair & Maria Anneliese Klaffenböck & LeanderB. Hörmann & Evangelos Pournaras, 2017. "Sustainable Consumerism via Context-Aware Shopping," International Journal of Distributed Systems and Technologies (IJDST), IGI Global, vol. 8(4), pages 54-72, October.
    6. Hoffmann, Stefan & Müller, Stefan, 2009. "Consumer boycotts due to factory relocation," Journal of Business Research, Elsevier, vol. 62(2), pages 239-247, February.
    7. Stephen Morse, 2024. "Giving and Receiving: Faith and the Sustainability of Institutions Providing Microfinance Services for Development," Sustainability, MDPI, vol. 16(5), pages 1-23, February.
    8. Wood, Matthew & Wood, Chantelle & Styring, Peter & Jones, Christopher R. & Smith, Jeffery K. & Day, Marianne & Chakraborty, Rohit & Mensah, Gloria, 2023. "Perceptions of accountability and trust in the regulatory governance of wood burning stove sustainability: Survey evidence from the post-Brexit UK," Energy Policy, Elsevier, vol. 177(C).
    9. Koku, Paul Sergius & Akhigbe, Aigbe & Springer, Thomas M., 1997. "The Financial Impact of Boycotts and Threats of Boycott," Journal of Business Research, Elsevier, vol. 40(1), pages 15-20, September.
    10. Villagra, Nuria & Monfort, Abel & Méndez-Suárez, Mariano, 2021. "Firm value impact of corporate activism: Facebook and the stop hate for profit campaign," Journal of Business Research, Elsevier, vol. 137(C), pages 319-326.
    11. Isham, Amy & Mair, Simon & Jackson, Tim, 2021. "Worker wellbeing and productivity in advanced economies: Re-examining the link," Ecological Economics, Elsevier, vol. 184(C).
    12. Greif, Avner & Mokyr, Joel, 2017. "Cognitive rules, institutions, and economic growth: Douglass North and beyond," Journal of Institutional Economics, Cambridge University Press, vol. 13(1), pages 25-52, March.
    13. Robert Weymouth & Janette Hartz-Karp & Dora Marinova, 2020. "Repairing Political Trust for Practical Sustainability," Sustainability, MDPI, vol. 12(17), pages 1-25, August.
    14. Bright, Laura F. & Sussman, Kristen Leah & Hendricks, Abby & Archer, Leah & Wilcox, Gary B., 2022. "A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 65-79, June.
    15. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    16. Kim, Changju & Kinoshita, Akihiro, 2023. "Do you punish or forgive socially responsible companies? A cross-country analysis of boycott campaigns," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Halit Keskin & Emel Esen & Sıddık Bozkurt, 2024. "Company social irresponsibility and customer boycott intention in times of crisis," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 761-777, December.
    2. Zhongmin Wang & Alvin Lee & Michael Polonsky, 2018. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," Management Science, INFORMS, vol. 64(1), pages 149-163, January.
    3. Henrike Andersch & Jörg Lindenmeier & Florian Liberatore & Dieter K. Tscheulin, 2018. "Resistance against corporate misconduct: an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion," Journal of Business Economics, Springer, vol. 88(6), pages 695-730, August.
    4. Suzanne C. Makarem & Haeran Jae, 2016. "Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 193-223, March.
    5. Sonia Capelli & Legrand Pascal & William Sabadie, 2011. "Communication de crise : Le cas d'un appel au boycott," Post-Print halshs-00620097, HAL.
    6. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    7. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Christopher J. Boudreaux & Daniel L. Bennett & David S. Lucas & Boris N. Nikolaev, 2023. "Taking mental models seriously: institutions, entrepreneurship, and the mediating role of socio-cognitive traits," Small Business Economics, Springer, vol. 61(2), pages 465-493, August.
    9. Scheidler, Sabrina & Edinger-Schons, Laura Marie, 2020. "Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude," Journal of Business Research, Elsevier, vol. 109(C), pages 607-620.
    10. Alexander Mohr & Christian Schumacher, 2019. "The Contingent Effect of Patriotic Rhetoric on Firm Performance," Strategy Science, INFORMS, vol. 4(2), pages 94-110, June.
    11. Abigail B. Schneider & Bridget Leonard, 2022. "From anxiety to control: Mask‐wearing, perceived marketplace influence, and emotional well‐being during the COVID‐19 pandemic," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 97-119, March.
    12. Antonetti, Paolo, 2020. "More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)," Australasian marketing journal, Elsevier, vol. 28(2), pages 67-70.
    13. Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    14. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    15. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    16. Francisco-José Cossío-Silva & María-Ángeles Revilla-Camacho & Beatriz Palacios-Florencio & Dolores Garzón Benítez, 2019. "How to face a political boycott: the relevance of entrepreneurs’ awareness," International Entrepreneurship and Management Journal, Springer, vol. 15(2), pages 321-339, June.
    17. James, Victoria K., 2010. "A socio-cultural approach to exploring consumer boycott intelligence: A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 363-365, April.
    18. Liu, Feifei & He, Xinming & Wang, Tao, 2023. "In the name of the family: The effect of CEO clan culture background on firm internationalization," Journal of Business Research, Elsevier, vol. 161(C).
    19. Diane Coyle, 2021. "The idea of productivity," Working Papers 003, The Productivity Institute.
    20. Bret Leary, R. & Vann, Richard J. & Mittelstaedt, John D., 2017. "Leading the way: Motivating environmental action through perceived marketplace influence," Journal of Business Research, Elsevier, vol. 79(C), pages 79-89.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00413-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.