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Profiling Macau cultural tourists by using user-generated content from online social media

Author

Listed:
  • Shanshan Qi

    (Institute for Tourism Studies)

  • Cora Un In Wong

    (Institute for Tourism Studies)

  • Ning Chen

    (University of Canterbury)

  • Jia Rong

    (Victoria University)

  • Jiahua Du

    (Victoria University)

Abstract

The topic of constructing a typology of the cultural tourists visiting a particular destination has interested the professionals since early 1990s. A number of typologies, often quite similar to each other, have been proposed and occasionally evaluated at various destinations. While most of the literature is purely conceptual, some works use typological frameworks to empirically categorize cultural tourists at a particular destination sourcing from survey results, typically by administrating a questionnaire to inbound and outbound travelers. This work, to the contrary, constructs an empirical typology of international cultural tourists who have visited Macau based on their reviews on TripAdvisor. The aim of this work is to discover visitation patterns to the nucleus of Macau’s culture by analyzing user-generated content data using text analysis approaches. This model can automatically indicate the probability of a visitor being one particular culture tourist type. The results of this work will offer insights into local tourism authorities and industries for better resource allocation and cultural tourism promotion.

Suggested Citation

  • Shanshan Qi & Cora Un In Wong & Ning Chen & Jia Rong & Jiahua Du, 2018. "Profiling Macau cultural tourists by using user-generated content from online social media," Information Technology & Tourism, Springer, vol. 20(1), pages 217-236, December.
    • Handle: RePEc:spr:infott:v:20:y:2018:i:1:d:10.1007_s40558-018-0120-0
    DOI: 10.1007/s40558-018-0120-0
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    References listed on IDEAS

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    1. Wong, Cora Un In & McKercher, Bob, 2012. "Day tour itineraries: Searching for the balance between commercial needs and experiential desires," Tourism Management, Elsevier, vol. 33(6), pages 1360-1372.
    2. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    3. Huang, Chia-Hui & Tsaur, Jen-Ruey & Yang, Chih-Hai, 2012. "Does world heritage list really induce more tourists? Evidence from Macau," Tourism Management, Elsevier, vol. 33(6), pages 1450-1457.
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    Cited by:

    1. Xinxin Guo & Juho Pesonen & Raija Komppula, 2021. "Comparing online travel review platforms as destination image information agents," Information Technology & Tourism, Springer, vol. 23(2), pages 159-187, June.

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