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Strategic visitor flows and destination management organization

Author

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  • Rodolfo Baggio

    (Bocconi University
    National Research Tomsk Polytechnic University)

  • Miriam Scaglione

    (University of Applied Sciences and Arts Western Switzerland Valais)

Abstract

The relevance of the monitoring of visitor flows (VF), namely the general or aggregate patterns of travellers’ movements in a given area is twofold. On the one hand, they are relevant for the spatial description of travel networks. On the other hand, VF patterns are challenging traditional organization of destination management (DM) and are becoming a strategic tool. VFs are useful for reshaping the DM organization’s governance model from a static-central model to a dynamic network. The aim of this research is to estimate SVF using the data movement recorded by a test carried out with an anonymised and highly aggregated mobile phone data set, provided by Swisscom—the major Swiss mobile company. This research sheds some light on the relevance of VF in the understanding and improving of DM organization governance. Furthermore, it provides evidence of the existence of SVF at different levels of geographical scale obtained by network analysis techniques.

Suggested Citation

  • Rodolfo Baggio & Miriam Scaglione, 2018. "Strategic visitor flows and destination management organization," Information Technology & Tourism, Springer, vol. 18(1), pages 29-42, April.
    • Handle: RePEc:spr:infott:v:18:y:2018:i:1:d:10.1007_s40558-017-0096-1
    DOI: 10.1007/s40558-017-0096-1
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    References listed on IDEAS

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    Cited by:

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    2. Concepción López-González & Jorge García-Valldecabres, 2023. "The Integration of HBIM-SIG in the Development of a Virtual Itinerary in a Historical Centre," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    3. Tomáš Gajdošík, 2020. "Smart tourists as a profiling market segment: Implications for DMOs," Tourism Economics, , vol. 26(6), pages 1042-1062, September.
    4. Huy Quan Vu & Shah Jahan Miah & Haiyang Xia & Gang Li & Birgit Muskat & Rob Law, 2023. "Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development," Information Technology & Tourism, Springer, vol. 25(3), pages 433-451, September.
    5. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
    6. Francesco Scotti & Andrea Flori & Piercesare Secchi & Marika Arena & Giovanni Azzone, 2024. "Heterogeneous drivers of overnight and same-day visits," Papers 2402.05679, arXiv.org.
    7. Domènech, Antoni & Gutiérrez, Aaron & Anton Clavé, Salvador, 2020. "Built environment and urban cruise tourists' mobility," Annals of Tourism Research, Elsevier, vol. 81(C).

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