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Towards promoting interactivity in a B2B web community

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  • Chima Adiele

    (Trinity Western University)

Abstract

The convergence of social and technological networks have given impetus to web communities (WCs) as a business enabler in the virtual marketplace. WCs have evolved from social phenomena that have no business dimension to a powerful tool that most successful organizations leverage to create interactions among customers or suppliers of a company’s product. WC becomes economically interesting with the increasing size of the community where members are active participants in sharing ideas and knowledge. There are inherent problems, however, associated with the increasing size of a WC, especially determining the contributions of members in sustaining the community’s interactivity and techniques to promote interactivity in the community. B2C Web community (B2C-WC) has been extensively discussed in the literature. Not much, however, has been done in the area of B2B Web community (B2B-WC). In this paper, we present an interactivity model that dynamically measures the contributions of members of a B2B-WC, and also determines the community’s interactivity level. We design promotional techniques tailored to meet individual member’s needs in a B2B-WC. We use extensive simulation studies to evaluate the performance of our model under various conditions.

Suggested Citation

  • Chima Adiele, 2011. "Towards promoting interactivity in a B2B web community," Information Systems Frontiers, Springer, vol. 13(2), pages 237-249, April.
    • Handle: RePEc:spr:infosf:v:13:y:2011:i:2:d:10.1007_s10796-009-9187-7
    DOI: 10.1007/s10796-009-9187-7
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    References listed on IDEAS

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    1. Brian S. Butler, 2001. "Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures," Information Systems Research, INFORMS, vol. 12(4), pages 346-362, December.
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    Cited by:

    1. Jun Sun, 2020. "Ubiquitous Computing Capabilities and User-System Interaction Readiness: An Activity Perspective," Information Systems Frontiers, Springer, vol. 22(1), pages 259-271, February.
    2. Chulhwan Chris Bang, 2015. "Information systems frontiers: Keyword analysis and classification," Information Systems Frontiers, Springer, vol. 17(1), pages 217-237, February.
    3. Mahmud Akhter Shareef & Vinod Kumar & Yogesh K. Dwivedi & Uma Kumar, 2016. "Service delivery through mobile-government (mGov): Driving factors and cultural impacts," Information Systems Frontiers, Springer, vol. 18(2), pages 315-332, April.
    4. Alessandra Mazzei & Sonia C. Giaccone, 2014. "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 103-124.

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