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Ubiquitous collaborative iTrust service: Exploring proximity collective wisdom

Author

Listed:
  • Yuan-Chu Hwang

    (National United University)

  • Soe-Tsyr Yuan

    (National Chengchi University)

Abstract

Ubiquitous e-service is one of the most recent links in the chain of evolution that has characterized the different eras of the internetworking environment. In order to leap the trust barrier for the users to embrace these ubiquitous e-services, we present a collaborative iTrust e-service for exploring proximal collective wisdom in the ad-hoc ubiquitous environment. By highlighting the homophily of e-service participants, these isolated individuals can be treated as a group with proximity. Proximity thus enables ad-hoc e-service participants to contribute their strength for ubiquitous collective wisdom. Simulation outcomes for trust decision quality enhancement show significant improvement over traditional designs. The iTrust e-service makes it possible for users to collaborate with the nearby user groups for establishing a reliable and trustworthy interaction environment. It also facilitates and empowers the potential benefits of various ubiquitous e-service applications.

Suggested Citation

  • Yuan-Chu Hwang & Soe-Tsyr Yuan, 2009. "Ubiquitous collaborative iTrust service: Exploring proximity collective wisdom," Information Systems Frontiers, Springer, vol. 11(1), pages 43-60, March.
    • Handle: RePEc:spr:infosf:v:11:y:2009:i:1:d:10.1007_s10796-008-9148-6
    DOI: 10.1007/s10796-008-9148-6
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    References listed on IDEAS

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    1. Gary E. Bolton & Elena Katok & Axel Ockenfels, 2004. "Trust among Internet Traders: A Behavioral Economics Approach," Working Paper Series in Economics 5, University of Cologne, Department of Economics.
    2. Matthias Enzmann & Markus Schneider, 2005. "Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System," Information Systems Frontiers, Springer, vol. 7(4), pages 359-370, December.
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    Cited by:

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