IDEAS home Printed from https://ideas.repec.org/a/spr/endesu/v26y2024i10d10.1007_s10668-023-03695-y.html
   My bibliography  Save this article

Research on the influence of digital penetration on the entrepreneurial behavior tendency of rural residents in tourism

Author

Listed:
  • Jianchun Yang

    (Guizhou University of Finance and Economics)

  • Ting Zhang

    (Guizhou University of Finance and Economics)

  • Lu Zhang

    (Guizhou University of Finance and Economics)

Abstract

Based on the AMO theory framework, this study employs structural equation modeling to empirically analyze 226 questionnaires collected from three villages in Guizhou Province: Zhaoxing Dong Village, Xijiang Miao Village, and Basha Miao Village. The study investigates the influence of digital penetration on villagers' entrepreneurial behavior tendencies in tourism and specifically discusses the mediating effects of digital literacy, entrepreneurial passion, and social network relationships. The results indicate that (1) digital penetration has a direct positive impact on villagers' entrepreneurial behavior tendencies in tourism, and (2) digital literacy, entrepreneurial passion, and social network relationships serve as positive mediators in the relationship between digital penetration and villagers' entrepreneurial behavior tendencies in tourism, functioning as capability, motivation, and opportunity factors, respectively. Based on these findings, this study proposes an implementation path to stimulate villagers' entrepreneurial vitality in the context of digital rural strategies. Suggestions include improving rural basic network infrastructure, actively conducting skills training, inspiring villagers' entrepreneurial enthusiasm, and guiding them to establish social network relationships. The aim is to promote rural economic development, facilitate rural revitalization, and create employment opportunities through entrepreneurship.

Suggested Citation

  • Jianchun Yang & Ting Zhang & Lu Zhang, 2024. "Research on the influence of digital penetration on the entrepreneurial behavior tendency of rural residents in tourism," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 25549-25567, October.
    • Handle: RePEc:spr:endesu:v:26:y:2024:i:10:d:10.1007_s10668-023-03695-y
    DOI: 10.1007/s10668-023-03695-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10668-023-03695-y
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10668-023-03695-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. L. I. Smirnykh, 2020. "Digital literacy of the elderly population and digitalization of enterprises: Experience of European countries," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 12.
    2. Arent Greve & Janet W. Salaff, 2003. "Social Networks and Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 28(1), pages 1-22, January.
    3. Colin Donaldson, 2019. "Intentions resurrected: a systematic review of entrepreneurial intention research from 2014 to 2018 and future research agenda," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 953-975, September.
    4. Giulietti, Corrado & Wahba, Jackline & Zenou, Yves, 2018. "Strong versus weak ties in migration," European Economic Review, Elsevier, vol. 104(C), pages 111-137.
    5. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    6. Howard E. Aldrich & Martha Argelia Martinez, 2001. "Many are Called, but Few are Chosen: An Evolutionary Perspective for the Study of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 25(4), pages 41-56, July.
    7. Gao, Yanyan & Zang, Leizhen & Sun, Jun, 2018. "Does computer penetration increase farmers’ income? An empirical study from China," Telecommunications Policy, Elsevier, vol. 42(5), pages 345-360.
    8. Douglas, Evan J. & Shepherd, Dean A., 2000. "Entrepreneurship as a utility maximizing response," Journal of Business Venturing, Elsevier, vol. 15(3), pages 231-251, May.
    9. Cardon, Melissa S. & Gregoire, Denis A. & Stevens, Christopher E. & Patel, Pankaj C., 2013. "Measuring entrepreneurial passion: Conceptual foundations and scale validation," Journal of Business Venturing, Elsevier, vol. 28(3), pages 373-396.
    10. Leung, Aegean & Zhang, Jing & Wong, Poh Kam & Foo, Maw Der, 2006. "The use of networks in human resource acquisition for entrepreneurial firms: Multiple "fit" considerations," Journal of Business Venturing, Elsevier, vol. 21(5), pages 664-686, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eugene Kaciak & Izabela Koladkiewicz & Narongsak (Tek) Thongpapanl & Marta Wojtyra, 0. "The role of social networks in shaping entrepreneurial exit strategies," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-37.
    2. Saras D. Sarasvathy, 2021. "The Middle Class of Business: Endurance as a Dependent Variable in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1054-1082, September.
    3. Eugene Kaciak & Izabela Koladkiewicz & Narongsak (Tek) Thongpapanl & Marta Wojtyra, 2021. "The role of social networks in shaping entrepreneurial exit strategies," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1619-1655, December.
    4. Romi Kher & Shu Yang & Scott L. Newbert, 2023. "Accelerating emergence: the causal (but contextual) effect of social impact accelerators on nascent for-profit social ventures," Small Business Economics, Springer, vol. 61(1), pages 389-413, June.
    5. Ingrid Verheul & Martin Carree & Roy Thurik, 2009. "Allocation and productivity of time in new ventures of female and male entrepreneurs," Small Business Economics, Springer, vol. 33(3), pages 273-291, October.
    6. Nyström, Kristina, 2015. "Pre- and post-entrepreneurship labor mobility of entrepreneurs and employees in entrepreneurial firms," Working Paper Series in Economics and Institutions of Innovation 420, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    7. Servane Delanoë & Franck Brulhart, 2011. "Analyse des antécédents de l'intention entrepreneuriale des porteurs de projets français," Post-Print halshs-00743793, HAL.
    8. Gang Wang & Linwei Li & Xu Jiang, 2019. "Entrepreneurial Business Ties and New Venture Growth: The Mediating Role of Resource Acquiring, Bundling and Leveraging," Sustainability, MDPI, vol. 11(1), pages 1-19, January.
    9. Ángel Rodríguez-López & Jaime E. Souto, 2020. "Empowering entrepreneurial capacity: training, innovation and business ethics," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 10(1), pages 23-43, March.
    10. Erik Monsen & Holger Patzelt & Todd Saxton, 2010. "Beyond Simple Utility: Incentive Design and Trade–Offs for Corporate Employee–Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 34(1), pages 105-130, January.
    11. Balushi, Yasmeen Al & Locke, Stuart & Boulanouar, Zakaria, 2018. "Islamic financial decision-making among SMEs in the Sultanate of Oman: An adaption of the theory of planned behaviour," Journal of Behavioral and Experimental Finance, Elsevier, vol. 20(C), pages 30-38.
    12. Bembom, Michael & Schwens, Christian, 2018. "The role of networks in early internationalizing firms: A systematic review and future research agenda," European Management Journal, Elsevier, vol. 36(6), pages 679-694.
    13. Natalie Holden, 2015. "An exploration of interactive contextual and dispositional factors which influence a collective process of entrepreneurial activity: a novel case at Bristol Zoo," Working Papers 27, Birkbeck Centre for Innovation Management Research, revised Nov 2015.
    14. Clarke, Jean & Holt, Robin, 2017. "Imagery of ad-venture: Understanding entrepreneurial identity through metaphor and drawing," Journal of Business Venturing, Elsevier, vol. 32(5), pages 476-497.
    15. Johannes Kleinhempel & Sjoerd Beugelsdijk & Mariko J. Klasing, 2022. "The Changing Role of Social Capital During the Venture Creation Process: A Multilevel Study," Entrepreneurship Theory and Practice, , vol. 46(2), pages 297-330, March.
    16. Patrick M. Kreiser & Pankaj C. Patel & James O. Fiet, 2013. "The Influence of Changes in Social Capital on Firm–Founding Activities," Entrepreneurship Theory and Practice, , vol. 37(3), pages 539-567, May.
    17. Yang Song & Leo Paul Dana & Ron Berger, 2021. "The entrepreneurial process and online social networks: forecasting survival rate," Small Business Economics, Springer, vol. 56(3), pages 1171-1190, February.
    18. Fellnhofer, Katharina, 2023. "Positivity and higher alertness levels facilitate discovery: Longitudinal sentiment analysis of emotions on Twitter," Technovation, Elsevier, vol. 122(C).
    19. Martin G.A. Svensson, 2015. "When being wrong might be right: on overconfidence as an evolutionary mechanism of nascent entrepreneurs," Chapters, in: Charlie Karlsson & Urban Gråsjö & Sofia Wixe (ed.), Innovation and Entrepreneurship in the Global Economy, chapter 10, pages 237-258, Edward Elgar Publishing.
    20. Scott L. Newbert & Erno T. Tornikoski, 2013. "Resource Acquisition in the Emergence Phase: Considering the Effects of Embeddedness and Resource Dependence," Entrepreneurship Theory and Practice, , vol. 37(2), pages 249-280, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:endesu:v:26:y:2024:i:10:d:10.1007_s10668-023-03695-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.