IDEAS home Printed from https://ideas.repec.org/a/spr/elmark/v32y2022i3d10.1007_s12525-022-00572-w.html
   My bibliography  Save this article

It is not (only) about privacy: How multi-party computation redefines control, trust, and risk in data sharing

Author

Listed:
  • Wirawan Agahari

    (Delft University of Technology)

  • Hosea Ofe

    (Delft University of Technology)

  • Mark Reuver

    (Delft University of Technology)

Abstract

Firms are often reluctant to share data because of mistrust, concerns over control, and other risks. Multi-party computation (MPC) is a new technique to compute meaningful insights without having to transfer data. This paper investigates if MPC affects known antecedents for data sharing decisions: control, trust, and risks. Through 23 qualitative interviews in the automotive industry, we find that MPC (1) enables new ways of technology-based control, (2) reduces the need for inter-organizational trust, and (3) prevents losing competitive advantage due to data leakage. However, MPC also creates the need to trust technology and introduces new risks of data misuse. These impacts arise if firms perceive benefits from sharing data, have high organizational readiness, and perceive data as non-sensitive. Our findings show that known antecedents of data sharing should be specified differently with MPC in place. Furthermore, we suggest reframing MPC as a data collaboration technology beyond enhancing privacy.

Suggested Citation

  • Wirawan Agahari & Hosea Ofe & Mark Reuver, 2022. "It is not (only) about privacy: How multi-party computation redefines control, trust, and risk in data sharing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1577-1602, September.
    • Handle: RePEc:spr:elmark:v:32:y:2022:i:3:d:10.1007_s12525-022-00572-w
    DOI: 10.1007/s12525-022-00572-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12525-022-00572-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12525-022-00572-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kembro, Joakim & Näslund, Dag & Olhager, Jan, 2017. "Information sharing across multiple supply chain tiers: A Delphi study on antecedents," International Journal of Production Economics, Elsevier, vol. 193(C), pages 77-86.
    2. Amrit Tiwana & Benn Konsynski & Ashley A. Bush, 2010. "Research Commentary ---Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics," Information Systems Research, INFORMS, vol. 21(4), pages 675-687, December.
    3. David Emsley & Filip Kidon, 2007. "The Relationship between Trust and Control in International Joint Ventures: Evidence from the Airline Industry," Contemporary Accounting Research, John Wiley & Sons, vol. 24(3), pages 829-858, September.
    4. Zöll, Anne & Olt, Christian M. & Buxmann, Peter, 2021. "Privacy-sensitive Business Models: Barriers of Organizational Adoption of Privacy Enhancing Technologies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 127035, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. van den Broek, Tijs & van Veenstra, Anne Fleur, 2018. "Governance of big data collaborations: How to balance regulatory compliance and disruptive innovation," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 330-338.
    6. Mosterd, Lars & Sobota, Vladimir C.M. & van de Kaa, Geerten & Ding, Aaron Yi & de Reuver, Mark, 2021. "Context dependent trade-offs around platform-to-platform openness: The case of the Internet of Things," Technovation, Elsevier, vol. 108(C).
    7. Jan Recker, 2013. "Scientific Research in Information Systems," Progress in IS, Springer, edition 127, number 978-3-642-30048-6, March.
    8. Rômy Bergman & Antragama Ewa Abbas & Sven Jung & Claudia Werker & Mark de Reuver, 2022. "Business model archetypes for data marketplaces in the automotive industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 747-765, June.
    9. Markus Spiekermann, 2019. "Data Marketplaces: Trends and Monetisation of Data Goods," Intereconomics: Review of European Economic Policy, Springer;ZBW - Leibniz Information Centre for Economics;Centre for European Policy Studies (CEPS), vol. 54(4), pages 208-216, July.
    10. Andreas I. Nicolaou & D. Harrison McKnight, 2006. "Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use," Information Systems Research, INFORMS, vol. 17(4), pages 332-351, December.
    11. Johanna Gast & Katherine Gundolf & Rainer Harms & Elvin Matos Collado, 2019. "Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?," Post-Print hal-02943192, HAL.
    12. Stefansson, Gunnar, 2002. "Business-to-business data sharing: A source for integration of supply chains," International Journal of Production Economics, Elsevier, vol. 75(1-2), pages 135-146, January.
    13. Kaiser, Christian & Stocker, Alexander & Viscusi, Gianluigi & Fellmann, Michael & Richter, Alexander, 2021. "Conceptualising value creation in data-driven services: The case of vehicle data," International Journal of Information Management, Elsevier, vol. 59(C).
    14. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    15. Wolfgang Kerber, 2018. "Data Governance in Connected Cars: The Problem of Access to In-vehicle Data," MAGKS Papers on Economics 201840, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    16. Samaddar, Subhashish & Nargundkar, Satish & Daley, Marcia, 2006. "Inter-organizational information sharing: The role of supply network configuration and partner goal congruence," European Journal of Operational Research, Elsevier, vol. 174(2), pages 744-765, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michael Fruhwirth & Viktoria Pammer-Schindler & Stefan Thalmann, 2024. "Knowledge Leaks in Data-Driven Business Models? Exploring Different Types of Knowledge Risks and Protection Measures," Schmalenbach Journal of Business Research, Springer, vol. 76(3), pages 357-396, September.
    2. Andreas Engelmann & Gerhard Schwabe, 2024. "Certified data chats for future used car markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-22, December.
    3. Rainer Alt, 2022. "Electronic Markets on platform culture," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1019-1031, September.
    4. Mark Reuver & Hosea A. Ofe & Mila Gasco-Hernandez & Boriana Rukanova & J. Ramon Gil-Garcia, 2024. "Data economy in a globalized world, opportunities and challenges for public and private organizations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-5, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rômy Bergman & Antragama Ewa Abbas & Sven Jung & Claudia Werker & Mark de Reuver, 2022. "Business model archetypes for data marketplaces in the automotive industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 747-765, June.
    2. Wallbach, Sören, 2020. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 123277, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Karl Taeuscher, 2019. "Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 649-660, December.
    4. Linda Heejung Lho & Wei Quan & Jongsik Yu & Heesup Han, 2022. "The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    5. Haifei Yu & Shanshan Zheng & Hao Wu, 2023. "User Privacy Awareness, Incentive and Data Supply Chain Pricing Strategy," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    6. Chin, Amita Goyal & Harris, Mark A. & Brookshire, Robert, 2018. "A bidirectional perspective of trust and risk in determining factors that influence mobile app installation," International Journal of Information Management, Elsevier, vol. 39(C), pages 49-59.
    7. Marett, Kent & Pearson, Allison W. & Pearson, Rodney A. & Bergiel, Erich, 2015. "Using mobile devices in a high risk context: The role of risk and trust in an exploratory study in Afghanistan," Technology in Society, Elsevier, vol. 41(C), pages 54-64.
    8. Koutroumpis, Pantelis & Leiponen, Aija & Thomas, Llewellyn D W, 2017. "The (Unfulfilled) Potential of Data Marketplaces," ETLA Working Papers 53, The Research Institute of the Finnish Economy.
    9. Heiko Moryson & Guido Moeser, 2016. "Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 14-32, February.
    10. Tobias Wulfert, 2023. "Boundary resource management in innovation ecosystems: The case of e-commerce," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-27, December.
    11. Hyun-Sun Ryu & Kwang Sun Ko, 2020. "Sustainable Development of Fintech: Focused on Uncertainty and Perceived Quality Issues," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    12. Amita Goyal Chin & Mark A. Harris & Robert Brookshire, 2022. "An Empirical Investigation of Intent to Adopt Mobile Payment Systems Using a Trust-based Extended Valence Framework," Information Systems Frontiers, Springer, vol. 24(1), pages 329-347, February.
    13. Wang, Qianwen & Liu, Xu & Huo, Baofeng & Zhao, Xiande, 2023. "Economic or relational first? Establishing the competitiveness of third-party logistics information sharing by devoting specific assets and mutual trust," International Journal of Production Economics, Elsevier, vol. 261(C).
    14. Reusen, Evelien & Stouthuysen, Kristof, 2020. "Trust transfer and partner selection in interfirm relationships," Accounting, Organizations and Society, Elsevier, vol. 81(C).
    15. Sullivan, Yulia W. & Kim, Dan J., 2018. "Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments," International Journal of Information Management, Elsevier, vol. 39(C), pages 199-219.
    16. Jian Mou & Dong-Hee Shin & Jason F. Cohen, 2017. "Trust and risk in consumer acceptance of e-services," Electronic Commerce Research, Springer, vol. 17(2), pages 255-288, June.
    17. Sören Wallbach & Katrin Coleman & Ralf Elbert & Alexander Benlian, 2019. "Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 693-710, December.
    18. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, à ngel F., 2020. "Acceptance and use of big data techniques in services companies," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    19. Un-Kon Lee, 2017. "International Tourism Advertisements on Social Media: Impact of Argument Quality and Source," Sustainability, MDPI, vol. 9(9), pages 1-18, August.
    20. Yan chao Shi & Un-Kon Lee, 2021. "The Impact of Restaurant Recommendation Information and Recommendation Agent in the Tourism Website on the Satisfaction, Continuous Usage, and Destination Visit Intention," SAGE Open, , vol. 11(4), pages 21582440211, November.

    More about this item

    Keywords

    Privacy-enhancing technology; Multi-party computation; Data sharing; Control; Trust; Risk;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elmark:v:32:y:2022:i:3:d:10.1007_s12525-022-00572-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.