The upside of data privacy – delighting customers by implementing data privacy measures
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DOI: 10.1007/s12525-018-0296-3
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Cited by:
- Trabucchi, Daniel & Patrucco, Andrea S. & Buganza, Tommaso & Marzi, Giacomo, 2023. "Is transparency the new green? How business model transparency influences digital service adoption," Technovation, Elsevier, vol. 126(C).
- Annette Wenninger & Daniel Rau & Maximilian Röglinger, 2022. "Improving customer satisfaction in proactive service design," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1399-1418, September.
- Jan Hendrik Betzing & Matthias Tietz & Jan Brocke & Jörg Becker, 2020. "The impact of transparency on mobile privacy decision making," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 607-625, September.
- Pia Münster & Barbara Grabkowsky, 2023. "Kano Model Analysis of Digital On-Farm Technologies for Climate Adaptation and Mitigation in Livestock Farming," Sustainability, MDPI, vol. 16(1), pages 1-14, December.
- Barbara Dinter & Jan Krämer, 2018. "Data-driven innovations in electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 403-405, November.
- Wei Liu & Zongshui Wang & Hong Zhao, 2020. "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 735-757, December.
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More about this item
Keywords
Privacy concerns; Privacy measures; Customer data; Customer satisfaction; Survey research;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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