Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality
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DOI: 10.1007/s10660-021-09490-z
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- Román, Sergio & Riquelme, Isabel P. & Iacobucci, Dawn, 2024. "Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
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Keywords
Perceived deceptive pricing; Price inequality; Personal variables; Appraisal theory; Moderated mediated effects;All these keywords.
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