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Analyzing the role of media orchestration in conducting disinformation campaigns on blogs

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  • Kiran Kumar Bandeli

    (University of Arkansas at Little Rock)

  • Nitin Agarwal

    (University of Arkansas at Little Rock)

Abstract

Social media is undoubtedly a widely used communication platform that affords easier sharing and access to information. Even though social media is used for benevolent purposes, a few use this platform for deviant activities such as cyberbullying, cyber warfare or propaganda, disinformation and fake news dissemination to influence the masses. With the availability of inexpensive and ubiquitous mass communication tools like social media, disseminating false information and propaganda is both convenient and effective. Social media in general and blogs in particular act as virtual spaces where narratives are framed. In order to generate discourse, web traffic needs to be driven to these virtual spaces. Social media platforms such as Twitter, Facebook, and other websites are therefore used as vehicles to disseminate the content. This link between blogs and social media platforms is vital to examine disinformation campaigns. In this research, we examine the role of media orchestration strategies, more specifically, cross-media and mix-media strategies in conducting disinformation campaigns. The paper presents an in-depth examination of the information networks using social network analysis and cyber forensic-based methodology, to identify prominent information actors and leading coordinators of the disinformation campaigns. Using the developed research methodology, the study reveals a massive disinformation coordination campaign pertaining to the Baltic region conducted primarily on blogs but strategically linking to a variety of other social media platforms, e.g., Twitter, Facebook, YouTube, VKontakte, among others.

Suggested Citation

  • Kiran Kumar Bandeli & Nitin Agarwal, 2021. "Analyzing the role of media orchestration in conducting disinformation campaigns on blogs," Computational and Mathematical Organization Theory, Springer, vol. 27(2), pages 134-160, June.
    • Handle: RePEc:spr:comaot:v:27:y:2021:i:2:d:10.1007_s10588-018-09288-9
    DOI: 10.1007/s10588-018-09288-9
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    References listed on IDEAS

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    1. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    2. Regner Sabillon & Jordi Serra-Ruiz & Victor Cavaller & Jeimy J. Cano, 2017. "Digital Forensic Analysis of Cybercrimes: Best Practices and Methodologies," International Journal of Information Security and Privacy (IJISP), IGI Global, vol. 11(2), pages 25-37, April.
    3. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
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