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Role of creative classes in sustainable agricultural development: focusing on creating shared value in rural Japan

Author

Listed:
  • Lily Kiminami

    (Niigata University)

  • Shinichi Furuzawa

    (Niigata University)

  • Akira Kiminami

    (The University of Tokyo)

Abstract

The purpose of this study was to clarify the role of creative classes in sustainable agriculture development through creating shared value in rural Japan by applying latent class analysis (LCA), structural equation modeling (SEM) and cognitive map analysis to the results of a questionnaire survey of farmers. Two hypotheses were set for verification: “There are a certain number of Japanese farmers who belong to the creative class” (H1) and "The creative class is highly entrepreneurial, appreciates the attractiveness of agriculture, prefers sustainability policies and seeks to create shared value in agriculture" (H2). We obtained analytical results as follows. First, from the results of the latent class analysis (LCA), farmers were classified into four classes (class 1: Majority, class 2: Early adopter, class 3: Laggard, class 4: Innovator). In addition, Class 4 (innovator) was interpreted as the creative class because most respondents answered positively about creative thinking, job satisfaction, life satisfaction, innovation orientation, social capital and cognitive changes due to the COVID-19 epidemic. Second, the analysis of the structural equation modeling (SEM) revealed the factors affected the entrepreneurship, namely preference for agricultural policy and impact on creating shared value in agriculture in the creative class. In other words, we found that the evaluation of the multi-functionality of agriculture influences each element for entrepreneurship of the creative class, and also influences the preference for agricultural policy and creation of shared value. Thirdly, analysis of cognitive maps revealed that creative classes contribute to sustainable agricultural and rural development through the creation of shared value. However, in current Japan, the creative classes are concentrated in urban areas and farmers highly value the risk of failure, so there is no virtuous cycle for the entrepreneurial environment to shape entrepreneurial attitudes. Therefore, it is important for policies to develop creative classes in flatland agricultural areas and mountainous areas, and build networks for the creative classes among different regions.

Suggested Citation

  • Lily Kiminami & Shinichi Furuzawa & Akira Kiminami, 2023. "Role of creative classes in sustainable agricultural development: focusing on creating shared value in rural Japan," Asia-Pacific Journal of Regional Science, Springer, vol. 7(3), pages 903-934, September.
    • Handle: RePEc:spr:apjors:v:7:y:2023:i:3:d:10.1007_s41685-023-00282-x
    DOI: 10.1007/s41685-023-00282-x
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    References listed on IDEAS

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    1. Amitrajeet A. Batabyal & Karima Kourtit & Peter Nijkamp, 2019. "Using local public goods to attract and retain the creative class: A tale of two cities," Regional Science Policy & Practice, Wiley Blackwell, vol. 11(3), pages 571-581, August.
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    3. Hatcher, William & Oyer, Matt & Gallardo, Roberto, 2011. "The Creative Class and Economic Development as Practiced in the Rural U.S. South: An Exploratory Survey of Economic Development Professionals," The Review of Regional Studies, Southern Regional Science Association, vol. 41(2,3), pages 139-159, Fall, Win.
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    6. Lily Kiminami & Akira Kiminami & Shinichi Furuzawa, 2018. "Impacts of multi-functionality of urban agriculture on the CCs in Japan," Asia-Pacific Journal of Regional Science, Springer, vol. 2(2), pages 507-527, August.
    7. Lily Kiminami & Shinichi Furuzawa & Akira Kiminami, 2022. "Exploring the possibilities of creating shared value in Japan’s urban agriculture: using a mixed methods approach," Asia-Pacific Journal of Regional Science, Springer, vol. 6(2), pages 541-569, June.
    8. Lily Kiminami & Shinichi Furuzawa & Akira Kiminami, 2019. "Impacts of multi-functionality of urban agriculture on the creative classes in global mega city: focusing on Shanghai in China," Asia-Pacific Journal of Regional Science, Springer, vol. 3(2), pages 487-515, June.
    9. Amitrajeet A. Batabyal, 2021. "Monopoly versus Individual Welfare When a Local Public Good Is Used to Attract the Creative Class," International Regional Science Review, , vol. 44(5), pages 605-614, September.
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    More about this item

    Keywords

    Creative class (CC); Creating shared value (CSV); Latent class analysis (LCA); Structural equation modeling (SEM); Japan;
    All these keywords.

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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